My Native Admission Statement: I’m a creative scientist, I have a first degree in electronics and a PhD in Physics, but what I enjoy the most is working with what and who is around me combined with our skills and knowledge to creatively express ideas and develop products that are impactful in some way to other peoples lives. I am passionately myself, love adventure and quite addicted to disappearing into the wilderness and sleeping on top of a mountain or deep in the forest when its twenty below despite being terrified every time! I want to create products that do not have an ego, product experiences that are magical, with technology that is invisible. I want the experience to be about the person using it and not about what it says about the person who created it. I also want to create products and experiences that are not just about removing friction from someones journey, products that sometimes slow a person down and help them connect with a moment, good friction in a product experience can make a moment meaningful, memorable and mindful.
Your most difficult moment at the Business?
I feel like the most difficult times are when you don’t know how you can move on over a hurdle and onto the next step, where you feel that you are not an expert at what you need to do and feel totally out of your depth. What I have realised though is many of the greatest things ever achieved where by first timers, people without the skills or training that would otherwise have told them not to even attempt what they are trying to do. Every pioneer is the first to tread in places no one has stood and do the things no one knows how to do, I use this thought to inspire me continue doing what I do.