Since 2000, Noreen founded and has built the award-winning Heron Agency into one of the nation’s leading lifestyle communications agencies. As a pioneer of new communication and digital technologies, Noreen ensures that Heron Agency is always on the cutting-edge of the media industry and its trends. Her entrepreneurial mindset has garnered her over a dozen prestigious industry awards, and her reputation of consistently delivering fully integrated marketing campaigns that improve a client’s bottom line and profitability is well known. Throughout her career, she has represented 30 hotel brands, more than 1000 theater productions including national tours, 400 restaurants, and countless events including the Taste of Chicago, the Race to Mackinac, the Jeff Awards, the Grand Chefs Gala, the Randolph Street Market, the Highland Games, the Chicago Boat & RV Show, and the One of a Kind Show. She has managed corporate campaigns for Paper Source, Luna Carpet, Galaxie Home Improvement, EZ Breathe and others. Noreen has represented numerous celebrities in Chicago and around the country including Prince, Jerry Seinfeld, Louis CK, Janeane Garafalo, Gabriel Byrne, Dan Aykroyd, the Beach Boys, Celtic Thunder, and Jewel, among others. She has also represented several non-profit organizations including the National Hellenic Museum, Alliance Francaise Chicago, the American Writers Museum, and more. She has grown the scope of the agency over the years in terms of client base, because she believes that creative, solid PR/Social media services in any category are what is needed and what the agency is capable of delivering. Hence, the agency has represented retailers, entertainment venues, CVBs, medical practices, product launches, sports teams, franchises and more.
Noreen has served on numerous boards and planned dozens of charitable fundraisers, receiving many awards. Prior to Hyatt, Noreen served as the Director of Public Relations for the iconic Candlelight Dinner Playhouse/Forum Theatre, the 1025-seat dinner theater venue where she started as an usher at 14 years old, moving up to House Manager, Season Subscription Manager and eventually managing the theater’s PR. This legendary venue developed her love of live theater and the restaurant business. Hyatt made her fall in love with the electric atmosphere of hotels.
What do you love most about Your City?
It’s never dull. There is always a new restaurant or theater opening but I love the classics too like Geja’s Café which we represent.
Favorite breakfast meal & restaurant?
Yolk, 501 West Diversey. I love the classic over easy eggs with bacon and toast and they have great juices!
What are you doing at:
6:00 AM – Working out with my trainer, Bojan Vojcic.
10:00 AM – Usually in a meeting or brainstorming with my team.
12:00 PM - Favorite Lunch spot/meal?
Our office is based in Lincoln Park, and the power lunch spot there I think is Summer House, a Lettuce Entertain You restaurant. I just had lunch there yesterday with Rob Feder, Chicago’s revered media columnist, and Jeff Hoover, a producer at WGN TV.
7:00 PM - That varies a lot. Often, we have a restaurant, hotel or theater opening to attend or I might have a networking event. Or on the flip side, I am often making dinner for my two teenagers as we are late night dinner eaters. My daughter doesn’t like to eat until after her basketball practice.
11:00 PM – I am watching something trashy like Real Housewives and trying to wind down a bit.
What drink do you need to get through the day and at the end (and how many)?
It used to be Diet Coke or wine but I am trying to be healthier these days, so sadly it is water. A lot of water.
Most used App/Favorite Instagram Account?
I would have to say our Heron Agency Instagram! Our logo is red, which represents passion, and all of our images on our account have some pop of red in them. Sometimes we love a photo but if there is no red in it, we reject it. The team rotates who is posting for the day so it is always fun to open it up and see what they select.
What should everyone try at least once?
A trip to Burgundy. A day where you never get out of your pajamas. Binge watching Hitchcock films. Rutabaga.
Where do you enjoy getting lost?
Books, and any store with shoes or jewelry. Airports. I lose my mind just sitting in the terminal waiting for a flight. The beach.