NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« SUSIE SINGER CARTER: Writer, Director, Actress, Producer, & Singer | Main | Molly Downs: Transformative coach, speaker & author »

Stephen Wright Managing Director, AZIONE

Stephen Wright is Managing Director of AZIONE, a bi-coastal creative agency rooted in public relations comprised of creative agents, big thinkers and storytellers. He possesses more than a decade of experience and proven track record of delivering high-impact results across multiple disciplines within the business and lifestyle spheres. Wright’s leadership has led to the successful execution of national publicity campaigns that resonate with consumers, media and social influencers, secure high-impact, resounding media coverage, and exceed client expectations time-and-time again.  Working with a wide variety of clientele ranging from celebrated heritage brands to today’s most beloved startups including, Jaguar/Land Rover, Keds, Marvel Entertainment, Equinox, Cole Haan, MedMen, Sakara Life, Heyday, Sweetgreen, Ritual, Girlboss, Simplehuman, Moon Juice, and more, Wright maintains a steadfast fascination with creative brand building and a precise, yet results-driven approach to strategy/campaign development and execution, business + brand storytelling, executive profiling, and experiential activations.

My Goal of the Day: Bring to mind one aspect of your life that fills you with happiness and gratitude.

My Thought of the Day: An important rule to live by that we often forget is to treat others the way you want to be treated--in business and in life.

My Action of the Day: Newton’s first law of motion reminds us that an object in motion stays in motion. Always continue to move forward and remember that if you put your mind to it you can will anything into reality.

What do you love most about Your City?

Access. New York City is truly the city that never sleeps and one of the few places in the world that you can book a workout class any hour of the day or go shopping for a dress shirt at midnight. It’s also center stage for the world’s most fascinating companies, spanning from pre-launch brands to publicly-traded corporations. As the epicenter of the media world, it’s an ideal home for anyone immersed in public relations who has a passion for what’s next in the industry.

Favorite breakfast meal & restaurant?

Hands down – the omelet and ambiance at Jeffrey’s Grocery in the West Village is second to none. They have the best breakfast/brunch food in Manhattan and a cozy, inviting vibe that draws in a really eclectic crowd—including an occasional SNL star here and there.

What are you doing at:

6:00 AM – My alarm goes off and I spend five to ten minutes oscillating between the NY Times app, Instagram, and to get caught up on the morning’s news before starting my day. I’m usually out the door by 6:30am—gym bag in tow—to make it to my 7:00am CrossFit class, a ritual that I’ve come to depend on to provide intense fitness training, deep-rooted friendships, and mental clarity that really stays with me throughout the day. When I’m looking to mix it up, I also enjoy HIIT classes at Equinox, Barry’s Bootcamp, SoulCycle, and running while listening to a solid playlist on Spotify or podcast on leadership or entrepreneurship.

10:00 AM – On Mondays we have our all-hands internal where I meet with our team to discuss the week ahead. This includes everything from discussing event activations on the horizon, mapping out client strategy, brainstorming larger trend pitches, company-wide initiatives, and more. At AZIONE, we function much more like a newsroom and find that our most impactful successes come as a result of the fervent sharing of ideas and culmination of the team’s collective knowledge across different categories.

This is also when I typically check-in with our co-founders, who are based in Los Angeles and are just starting their day. We are in constant contact, but we always use their drive time in to our LA office located in Culver City to connect on priority items for the day and divide and conquer. We’re extremely in sync despite the time difference.

12:00 PM - Favorite Power Lunch spot/meal?

Our office is in the heart of Tribeca and within walking distance to two inherently different, yet well-equipped power lunch spots depending on your audience. For the more formal downtown lunch meeting, my go-to is Sant Ambroeus in Soho. It’s the perfect setting for a casual coffee or salad while connecting editors with clients or meeting with potential partners. For the post-workout and wellness-minded crowd, I love Two Hands on Church St., which marries a certain Aussie charm with an avo-toast-laden menu making it a warm and intimate spot for meeting with clients or connecting with team members for 1:1 time outside of the office.  You can’t seem to make it out of either spot without running into a former colleague, brand founder, editor, or VC, which makes it a fun place to congregate. You never know who you’ll meet or what opportunity might be sitting two tables down.

7:00 PM – My nights differ greatly.  At this time, I’m usually wrapping up emails and checking in with our LA team before heading out to dinner with friends or attending client activations. Living in NYC, there is always a new restaurant to discover or fun to be had.

11:00 PM – I usually use the window of 10:30pm – midnight to wind down before bed. This consists of the random Netflix series, podcast episodes (Girlboss Radio, How I Built This, Fat Mascara, and Hurdle to name a few), and reading, which ranges from Fast Company, Chuck Palahniuk novels, or comic books based on my mood. I’ve been reading Marvel comic books since I was a kid, and having once represented them, still love to keep up to speed on the storylines. It’s still fun to escape into that world of fantasy and something I think I’ll always cherish as a hobby and interest.

What drink do you need to get through the day and at the end (and how many)?

I’m addicted to La Colombe iced coffee – pure black with no milk or sweetener.

Most used App/Favorite Instagram Account?

INSCAPE – I was introduced to meditation by our co-founder Leland two years ago and have used it as a tool for stress management, mental focus, and mindfulness. INSCAPE is the best because it serves you personalized playlists and the combination of meditation and breathwork is super effective.

What should everyone try at least once?

Embark on an international retreat with people you’ve never met before.

Where do you enjoy getting lost?

The ocean – During the summer, I spend weekends in Fire Island and always make time to venture off to the beach at night to stare at the stars. When you live and work in Manhattan, it’s easy to get lost in the hustle and bustle of the city and it’s enriching to reconnect with nature and yourself. 

My Deed of the Day: Working with a team of more than 35 employees, I make it a point to express gratitude and commend incredible work on a daily basis. Communication is key and sharing positive energy is contagious.

My Daily Tip: Find mental clarity by focusing on your intentions for the day and learn how to block out distractions by putting up a force field between you and the noise of the outside world.