Adam Hirsen: Co-founder & CEO, UPshow

Adam is the CEO and co-founder of UPshow, the Social TV Platform that drives people to share on social media, authentically promoting a brand or a venue, delighting and engaging customers, and increasing revenue for businesses.  Launched in 2015, UPshow has become the leading alternative to cable TV for businesses across the country. Adam’s relentless work ethic and constant hustle resulted in 125% revenue growth year-over-year, as well as UPshow’s expansion from local SMBs to large national brands such as TGI Fridays, Buffalo Wild Wings, Crunch Fitness and more. Adam has instilled UPshow with a strong team culture, encouraging its 30+ employees to work together to go above and beyond for clients. This has led to incredible success for UPshow partners, with record-breaking personal training sales for Crunch Fitness and a 10% revenue lift on entrees for TGI Fridays. Adam also negotiated an invaluable channel partnership with TouchTunes, the country's leading digital jukebox provider, to increase hospitality distribution. Overall, since its founding, UPshow has driven 5.3 billion social media impressions for its partners worldwide.

In addition to winning clients, Adam has curated a one-of-a-kind group of strategic C-suite angel investors such as Gian Fulgoni, Howard Tullman, Jai Shekhawat, Rishad Tobaccowala, among others.  He is also a proud member of the Forbes Chicago Business Council, advising local businesses on best practices and how to forge the path to success. Prior to UPshow, Adam was CEO and co-founder of SparkReel, the social media technology agency that evolved into what UPshow is today.  Previously, Adam was a VP at Sterling Partners, a Chicago venture capital firm. Adam’s first entrepreneurial venture was the creation of TextAway, a mobile messaging startup, which helped Westinghouse Digital replace their customer service call center. When not working, Adam is a family man and an avid pilot -- often flying himself to meetings across the country, and documenting his travels on the popular aviation Instagram account, @airhirsen

What do you love most about Your City?

The people.  Chicagoans are warm, resilient and most of all passionate people.  This is evident in the architecture, art, food, business and overall energy of the city.

Favorite breakfast meal & Restaurant?

bBfast - Smoothie.  Restaurant – Trattoria Gianni

What are you doing at:

6:00 AM
– working out

10:00 AM – at UPshow HQ building with the team.

12:00 PM - Favorite Lunch spot/meal?

Beatrix Market in the loop.  Salad.

7:00 PM - Bath and bed time for our two kids.

11:00 PM – Bed time for myself LOL.

What drink do you need to get through the day and at the end (and how many)?

Black coffee – 3 cups!

Most used App/Favorite Instagram Account?

Instagram - @CirrusAircraft

What should everyone try at least once?

Lou Malnati's Deep Dish Pizza

Where do you enjoy getting lost?

On the streets of Manhattan, NYC

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