NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Nicole Rodrigues: CEO, NRPR Group | Main | Harry Lobek: Owner, London Shell Co. »

Tom Berry: CEO, Chameleon

Tom Berry is CEO of Chameleon.

What do you love most about Your City?

London is a city that defies organisation. If you go to any of the major European capitals, they are all ordered into neat boulevards and sculpted gardens. There’s nothing wrong with that, but London has built itself over the centuries – defying the designs any one grand architect. You only need to get lost in the maze of alleys, streets and lanes in the City of London to realise that this seemingly structure financial centre is based upon the higgledy piggledy, beautiful mess constructed in the weeks after the Great Fire. Getting lost in London is one of the great pleasures of living here – and I still get lost regularly after 25 years as a resident.

Favorite breakfast meal & restaurant?

When I’m at work I tend to have breakfast at the office, which is generally fruit, carrot juice and coffee. At home, I make my girls bagels (one with butter, one with Vegemite) and then take bites out of each of them. It’s a kind of breakfast Dad Tax. If I am going out to eat then I love Borough Market near London Bridge. So much choice.

What are you doing at:

6:00 AM – Making coffee downstairs and listening to the radio. A couple of times a week I will then go out for a run with a couple of mates before I get the train. Both Soraya (my wife) and I work, so we split the morning routine of getting the kids ready for school depending on who is most awake and energetic.

10:00 AM - I work best in the morning. Just ask my team – I’m pretty useless and distracting after 3pm. So the morning is when I do all my writing. I tend to sit on the sofa at one end of the office with my headphones on and get stuff done and out of the door.

12:00 PM - Favorite Power Lunch spot/meal?

My first question would be what is a Power Lunch? That aside, I tend to have lunch with clients or am out and about in London visiting prospects. If I have lunch on my own when out, then a naughty trip to Wong Kei in Chinatown is a real treat. I’ve been going there since 1994 and always order the same: cold roast pork on hot rice with gravy, feisty chilli oil and jasmine tea. When I first started going there it was £2.70p. Now it is over £6 – not massive inflation for over 20 years. I feel a part of that place. They are still massively rude to me, though, which is rather comforting.

7:00 PM -  I’ve usually just walked through the door at home at this point. I don’t work in the evenings or weekends unless I absolutely have to. Home is for family. My usual routine is to talk to Soraya about our respective days, chat to the kids, have an early dinner, listen to a record or two, read my youngest a book and go to bed.

11:00 PM - I am fast asleep by then. My usual bedtime is 9:30 or 10 at a push. I can’t stay up any later.

What drink do you need to get through the day and at the end (and how many)?

Black coffee and beer. I used to drink 10 or more strong coffees a day, but have that down to three or four now. I also love a lunchtime pint. I know it isn’t very fashionable to do so any more, but a pint offsite with a piece of writing to do or some emails to read keeps me focused and allows me to think. I have a short attention span, so I need a constant change of scenery. I hardly ever sit at a desk.

Most used App/Favorite Instagram Account?

I use a combination of Reddit, Instagram, Facebook and Twitter, depending on what I am posting and to whom I am talking. I also love YouTube as I don’t watch TV, but do love video. On Instagram, a friend at another agency has set up an account for their poems, which are excellent: @obillyriddle 

What should everyone try at least once?

Saying yes to everything asked of you. It yields interesting results. 

Where do you enjoy getting lost?

London, as in my first answer. Guess I should have read all the questions through before I started answering. That’s why I suck at exams.