Jesse Nicassio: Founder, Juke Performance

Jesse Nicassio was born and raised in Oak Park, CA. Nicassio attended Eastern Washington University where he played collegiate football. After college, he was picked up by the St. Louis Rams and then played for the Indianapolis Colts. During his last few seasons as an NFL punter, Nicassio created his company Juke Performance and invented the MASS Suit and EZ Kicker football.

My Goal of the Day: To make one great contact and to beat yesterday’s sales day. You have to improve everyday by 1%. Do something new and great to help your goal.

My Thought of the Day: Be the best person you can be. Never give up. Days get hard but that won't stop you from succeeding.

My Action of the Day: Work hard, work smart and to give my daughter a big hug and a kiss before I leave for work.

What do you love most about Your City?

I love my city and everything it has to offer.  My city is peaceful, beautiful and safe. It has opportunity for growth but also houses major corporations. We are very influential and everyone is motivated and driven to succeed. We are close enough to the city of Los Angeles for greater opportunity but far enough away to not be distracted by its lifestyle. We have tons of different businesses to interact with. My city is upscale but also has some country to it. My city is about 20 minutes from the beach to escape for some fun.

Favorite breakfast meal & restaurant?

My favorite breakfast meal would be steak and eggs with hash browns, sausage and a side of French toast. I love my protein in the morning and a little bit of carbs! I'm not a big brand name restaurant kind of guy. I like those old school breakfast cafes that serve large portions. Not too many in my city but when I travel I seek out those local breakfast spots. The hidden gems of their town. Our town we have the Agoura Famous Deli. It has always been a favorite.

What are you doing at:

6:00 AM – At 6am I am sleeping. I believe in getting a good amount of sleep. If you are exhausted by midday and can’t concentrate then that means you are not efficient and productive at your work. I start getting up around 6:45am to 7am. I then start to map out my day from where I left off. What I need to do first when I get to the office. Then I get up and have a cup of coffee. If you are drinking coffee all day everyday then you need to rethink your sleeping schedule or fitness lifestyle. You might need to add in some gym time at least an hour a day 3-5 days a week. This will ultimately help with your energy levels. Yes, the first month you will be more tired but eventually you will have more energy and be more productive. I have listened and read about many successful CEO’s and their wake-up time and it’s all over the board. Some say wake up super early and other say get at least 8 hours of sleep. Every individual is different but the one thing I do know is get at least 8 hours of sleep. Every day is different and sometimes you can’t but the majority of time you can get adequate hours of sleep.

Between this time, I am on our social media answering all the private messages that customers have about our products. I like to take this on because I like to stay connected to my customers/potential customers. I want to see what they like, want or hate. Many marketing companies wanted to do this for me but I have declined. There is no better person to handle the questions about the ins and outs of your products than the creator himself. No one knows my products or company better than I do. I look at answering questions about “How will the MASS Suit better their performance”, as a sale call. If I can persuade them by their messages then I got a sale!

10:00 AM - I am in the heart of my busy work! I am making sales and meeting calls. Answering potential customers questions trying to capture their purchase. Adjusting and studying our ongoing marketing campaigns to make sure we are not wasting money or over spending in an area that isn't working. I am creating new marketing ideas and platforms for us to launch the following week. I am making sure yesterday’s orders are in and are getting out accordingly. I am researching new potential products to bring on for the following season.

12:00 PM - Favorite Lunch spot/meal?

My favorite lunch sport or meal will have to be Sushi at Yamatos or Stone Fire for some BBQ Tri-Tip! I love both and go back n' forth on which one to eat. Like I said, I love my protein!

7:00 PM - I am finally at the gym. I’m getting my daily workout in which takes about an hour. I am lucky because our gym is connected to my building so I walk on over after work. The gym to me is my calm time. A time for me to think and get some mental and physical exercise in. I get to interact with other fitness and athletic enthusiast. It helps with my research and development and helps me to stay connected to the fitness world. Because of that I have become friends with gym owners, chiropractors, physical therapist, customer’s, coaches, etc… All of this so I can stay physically and mentally in shape to live a healthy and prosperous lifestyle.

11:00 PM - I have just finished sending emails to potential buyers, customers and distributors. They will see my emails nice and early in the morning so they will answer me first and won't forget. I am doing market research trying to find potential partners to carry our products. I am looking for marketing strategies buy targeting influencers. I am researching trends and motivational ques in our industry. By this time, I have read one of my books about business and marketing. Just trying to stay with the times. Marketing is hard and what works for one person’s business may not work for yours so you better know different strategies to incorporate if one-way fails.  I do watch 30 minutes of TV to rest my mind. Something pointless that makes me laugh. I might even throw in some Family Guy or Friends. A good laugh never hurts!

What drink do you need to get through the day and at the end (and how many)?

I have my one cup of coffee in the morning and maybe a second cup of coffee in the afternoon. I love the Cold Brew from Trader Joes. It’s amazing! It’s strong and gets me going! I sometimes just take a shot of it after lunch to kick in some extra energy. I won’t lie, if I have pre-workout around I will have a pre-workout drink a couple hours before my workout. Helps me get to that workout time and to get me through my workout.

Most used App/Favorite Instagram Account?

My most used app is Instagram. I really don’t use it for personal use. I’m mainly on my business account. I really don’t have a favorite account. I do like the funny accounts or people doing crazy stunts and most likely getting hurt. Those are so interesting to me to why would these people do that!

What should everyone try at least once? Everyone should travel to another country at least once. That is a must. Go see what life and culture is like on another land. I went to Italy and loved it. Rome and Positano were beautiful and amazing. I felt at home there. Well, I am Italian so that helped.

Where do you enjoy getting lost?

I love getting lost at the beach. Cell service is the worst there, which is nice to have some actual quiet time. I love the smell of the salt water in the air and the sound of the waves crashing on the shore. This has a calming effect over me. I love the feeling of the sand on my feet and hands. I can just sit and watch the ocean for hours. It is my dream to have a beach house on a cliff. That’s where I will be lost forever!

My Deed of the Day: My deed of the day has a couple parts to them. I am a volunteer football coach for the varsity football team for Westlake High School Warriors. They are a top ranked team and I have so much fun coaching the kids. I also sit on the board of the Yarrow YMCA out here in our area. I donate my time and whatever money I have to give for a generous contribution. My last and favorite deed of the day is to either have breakfast with my daughter or try and rush home to have dinner with her or put her to bed. I try my best to be there for the people who need me most or did not have the upbringing that I had.

My Tip of the Day: Some days are better or worse than others, but there is always new day so don’t get frustrated and give up. Don’t think you have to duplicate yesterday’s best day. Always move forward even if you think you are moving backwards. Sometimes you just have to go to sleep and let the day pass and start fresh the next day to kick some butt!!

My Pic of the Day:

https://www.instagram.com/jukeperformance/