Danielle Hinde: Founder, Doomsday Entertainment

My NativeAdVert:

Danielle Hinde started her career as a music video dancer, where she began a long-standing love affair with music videos. Today she operates her own company, Doomsday Entertainment, serving as both Executive Producer and as a Director’s Representative to filmmakers such as Hiro Murai, James Lees, Savanah Leaf, Daniel “Cloud” Campos, Greg&Lio, Tristan Holmes and more.

Previously she ran the music video department at Partizan Entertainment for 8 years, helping foster the careers of innovators like Michel Gondry, Olivier Gondry, Nagi Noda, Traktor, etc  In addition to producing the documentary about MoCA’s street art exhibit, Outside In: The Story of Art in the Streets, she has recently overseen groundbreaking and award-winning videos for Childish Gambino, Earl Sweatshirt, Katy Perry, Juanes, Chance the Rapper, One Republic, Die Antwoord, J Lo and hundreds more.  Doomsday has also produced the Grammy winning feature film Nine Types of Light for TV On the Radio, short film written and starring Donald Glover “Clapping for the Wrong Reasons”, short film “Today’s the Day” starring Danny Devito which premiered at Tribeca, short film “Identify Theft” starring Kate Burton and Bill Irwin and short film “Exit” starring Maria Bello which premiered at TIFF.  Doomsday has also produced spots for Beats, Nike, Jordan, Google, Gillette, Sonos, Lincoln, Microsoft and Apple. Doomsday’s work has won Grand Prix and Gold at Cannes, Ciclope and Clio festivals, won several Music Video Production Association Awards, MTV VMA awards, Best Video at SXSW, Los Angeles Film Festival, Vimeo Awards, Director of the Year at UKMVA.  She is also a professor at USC for Film Production.

My Goal of the Day: To develop and create thought provoking and inspiring content with people that inspire me and to make my kid proud of me. Mostly the latter.

My Thought of the Day: What level of Drake am I right now?

My Action of the Day: To push myself mentally and physically even when everyone tells me it’s not possible.  I did an Ironman with a broken shoulder when every doctor said I couldn’t and I’ve pushed through ideas that everyone said would never happen.  I thrive in adversity and obstruction.  It makes the successes that much sweeter and the failures an even bigger lesson.

My Deed of the Day: Setting the playground for people to either succeed or fail and supporting either outcome.  Failure is an essential predecessor to success and growth.  

My Tip of the Day: Greet the dawn with a breath of fire and don’t be a dick.

My Pic of the Day:  It was a quiet hot August day and there was a Sumo costume lying around so we did a #sadsumo photo series.  Sums up our work culture pretty accurately.

A Day in My Life:

What do you love most about Your City? 

At the risk of sounding exceptionally cliché, its diversity in cultures and landscapes.  I could have lunch at the bustling Grand Central Market in Downtown LA, and then be in complete silence in the desert with not a soul around in less than an hour.  I can walk down my street and get a horchata from the taco stand, dumplings from Mason’s, the best pizza I’ve ever had outside of NYC at Triple Beam, all on the same block – and my kid gets to wave at all the different faces smiling back at her.

Favorite breakfast meal & restaurant? 

Coconut milk/berry smoothie.  On the weekends, I take my kid for a run as she patiently hangs out in her jogger and we end up at Antigua Café in Highland Park for a croissant and plantains and we bark at the dogs that walk past.

What are you doing at:

6:00 AM –  Feeding my 15-month-old a banana and reading the Belly Button book while singing Baby Shark, after already being awake for an hour.

10:00 AM – Tackling all the hundreds of emails/calls at the office, meeting with directors/clients or going to set if we’re shooting that day.  

12:00 PM - Favorite Lunch spot/meal? 

Kale salad with Salmon followed up by a tea meeting at In Sheep’s Clothing which is a speakeasy designed like a Japanese Hi-fi bar with curated music.  It’s a magical place where you can walk in feeling tense or anxious and then the music washes over you until you forget why you were upset in the first place.  Just don’t be the guy that talks loudly, they will publically shame you: Cersei-style.

7:00 PM -  Simultaneously, responding to emails/calls while getting my kid ready for bed. Then once she’s down, I’m back on the computer again to finish up the work day.  I try to fit in an hour of mindless TV to turn the brain off and reset.  

11:00 PM - Deep into REM cycle.

What drink do you need to get through the day and at the end (and how many)?

There is a minimum of 5 boxes of peppermint tea in the office at all times after it was witnessed how many tea bags I go through in a day.  I don’t drink coffee but it’s still refreshing to consume a ridiculous amount of hot tea.

Most used App/Favorite Instagram Account? 

Is Words With Friends still relevant? If so, add me. Otherwise, Reddit.  Choosing Beggars is one of my favorite subreddits since I relate to that on a very deep level in my industry.  Apple News app.  I don’t spend too much time on Instagram since I’m not a huge fan of social media, but I do enjoy kidsdoingthings, urbandaddy, thefatjewish, barstoolsports for a midday fomo, cringe or lolz break.

What should everyone try at least once?

Work in the service industry, live in NYC, an endurance race, hug a stranger (with their permission), spend a day with someone from a very different culture/lifestyle than their own, watch this video that I watch on a way too regular basis.  This man is my spirit animal, his narration is everything: https://www.youtube.com/watch?v=Z3LzTB2AujE

Where do you enjoy getting lost?

Either in the heavily tree lined streets of south Pasadena where there is no cell reception or running through the Ojai mountains.