Amy Kenigsberg: Co-Founder & Principal Consultant, K2 Global Communications


My NativeAdVert:

Amy Kenigsberg’s intuitive grasp of technology and her inherent understanding of your solutions’ value lets her translate the how, what and whys of your product into clearly focused “What’s-in-it-for-me” communications. Nicknamed “the bulldog” by a client, she’s renowned for her tenacity in reaching your target audiences. When not in front of a keyboard, she’s reading, exercising, and taking care of her family. Amy holds a bachelor’s degree in journalism from the University of Missouri and an MBA from the University of Kansas.

What do you love most about Your City?

We live in a very small town, with about 300 families, which means we have a very strong sense of community. When something good or bad happens, your neighbors are there with hugs, comfort food, and moral support.

This small-town living hearkens back to the time I grew up – where kids came home only at dusk or later, when the neighborhood moms would all go outside and shout that it was time to come home. Larry, husband and business partner, loves its suburban nature – to a point. He’s a foodie and misses NYC take out.

Sometimes when I’m on my morning run, I count the houses where I don’t know at least one of the residents; at least count, there were only about four.

Favorite breakfast meal & restaurant?

We’re based in Israel, so any place you go serves an “Israeli breakfast,” which is two eggs, a few types of cheese, breads, and salads.

At home, I’m into leftovers for breakfast, be it brisket or baked ziti. Larry, who loves food more than I, actually drinks an “engineered food” shake every morning.

As for restaurants in general, there’s a good Italian restaurant in Hod Hasharon, PastaMia, which our family loves. Tel Aviv has significantly upped its game, over the last few years, so we now have a choice of great Vietnamese, Chinese, tapas, seafood, etc.

My husband is a native New Yorker, so we’re on a perpetual quest for good pizza. Our local joint is actually pretty good.

What are you doing at:

6:00 AM – Either in the middle of my morning weight routine or run

10:00 AM – Right in the thick of my work day, answering email, writing content, managing clients’ HubSpot accounts. Larry typically rolls in right about now.

12:00 PM - Favorite Power Lunch spot/meal?

Generally, the noon hour finds me eating at my desk, as I scan the latest news sources and headlines, generating ideas for my clients for potential news hooks. Larry’s big on turkey sandwiches.

When I’m out and about, I prefer variety. Tel Aviv has many shopping-entertainment-restaurant venues that provide many choices, based on that day’s mood. If we’re local, there’s a good Japanese restaurant, Japanica.

7:00 PM - I wear many hats as both a business owner and mother of three, so 7 pm may find me on a client call as I prepare dinner or sitting down with the family to the meal I just prepared. Larry’s a “judo dad,” so he’s returning with our sons three days a week.

11:00 PM – By 11 pm, unless I have a call with the West Coast or Australia – our location in Israel allows us to work globally with both clients and media – I’m in bed, dreaming before the alarm goes off at 5:30 am for another productive day.

Larry’s a night owl, so he may be editing client materials or managing our social media.

What drink do you need to get through the day and at the end (and how many)?

I’m not a coffee drinker but go through a few bottles of sparkling water per day. One glass of red wine or a shot of chocolate liquor is always a nice way to relax after a busy day. Larry’s successfully reduced his coffee intake to 2-3/day.

Most used App/Favorite Instagram Account?

I’m almost always on WhatsApp, checking both business and personal messages. Getting anywhere these days means I’m using Waze. For fun, I like to take the kids geocaching, and we use C:Geo for that. Larry enjoys most forms of guitar porn, from Pinterest to the plethora of ads he gets daily from various music stores, although he’s not averse to looking at amps and pedals, too.

What should everyone try at least once?

Taking a hot air balloon combines romance, beauty, and a sense of adventure.

Larry thinks you haven’t lived if you haven’t been on Coney Island’s Cyclone roller coaster.

Where do you enjoy getting lost?

Drop me in any city, and off I go. Whenever I travel, I prefer to simply walk, so I can take in the people and the places at a leisurely pace. If I need to get from point A to point B, I prefer to take public transportation so I can explore like a local.

Larry’s favorite island for exploration is Manhattan, so just send him out with a few subway tokens and pizza money, and he’s set for days.