Paola Gugliotta: Co-Founder & Creative Director, Sepai Skincare


My NativeAdVert:

Paola Gugliotta is the co-Founder and Director of Sepai Laboratories, a technologically advanced skincare brand that fuses the cleanest, purest and most reparative and effective components available for treatment of the skin. Born and raised in Venezuela to Italian parents, Paola studied several artistic degrees, and left her country with only 22 years to live in Italy, Paris until settling down in Spain where she obtained an MBA from ESADE, one of Europe’s top Business School. After building a career and holding various managerial positions within the skincare industry, she realized the next natural step to feel fulfilled would be to take an in-depth look at and specialize in the study of skincare formulation, dermo-cosmetics and active ingredients specializing on the biotechnology applied to skincare.

Her interest in formulations was piqued early on by her mother, who built a successful career as a professional biologist in the pharmaceutical industry with a specialization in biotechnology. Her childhood haunts included her mother’s laboratory where she saw firsthand the fusion of components and learned "action vs. reaction". Seeing how laboratory work could effectively enrich the lives of others, her instincts led her to create Sepai, in turn enhancing and improving the conditions and ailments of individuals who are seeking clean, effective no-fuss skincare. Fascinated with creating and developing beauty concepts and products, Paola’s passion is to materialize ideas and develop them paradigm free:“I am in a journey towards the perfection of the safest and most effective skincare, where a constant research of the pathway of the formulations is paramount. My long-term goal is Educate the consumer about the the skin, which means: Don´t give them the answers, but make them think a little bit further.

As CEO of Sepai Beauticeutical Division, I have been able to develop the brands , and most recently Amazingly unique paths to beauty. As a globetrotting businesswoman, wife and mother, Paola knows and understands the pressures and hectic way of life as well as the need for perfection and optimization of time and resources. Events and circumstances of daily life led her to continue her passion of discovery and simplifying the lives of others, and to transfer her knowledge and experience into a skincare line with universal appeal--one that is highly effective with a targeted, simplified and potent mix of complimentary and technologically advanced components. Sepai Beauty is headquartered in Barcelona, Spain, where Paola lives with her husband and three children.

My Goal of the Day: to inspire my kids to be curious, interested and analytical about what surrounds them. 

My Thought of the Day: my difficulties have been my best lessons, without them I would`ve never achieved the experience I have today. 

My Action of the Day: forget about the job deadlines and focus my attention on my kids, that need me so much.

My Deed of the Day: Stay calm and focused, don’t take situations personally.

My Tip of the Day: Before you say something ask yourself: is it true? is it helpful? is  it necessary? is it kind?  

My Pic of the Day:


A Day in My Life:

What do you love most about Your City?

Barcelona is a unique place, small and easy, the sea is within 20 minutes and so are the mountains. And the weather and the fantastic sunny days we have along the whole year are absolutely amazing.

Favorite breakfast meal & restaurant?

Just a cappuccino, but it must be Italian style.. which is not easy… the best way to get it is doing it myself.. this is what you learn from an italian mamma: she can cook and prepare anything better than any restaurant.

What are you doing at:

6:00 AM – Still sleeping, my alarm clock is set at 7 am.. We are in  Europe.. you know..

10:00 AM – I am at the laboratory formulating the next launches for my brands, meeting suppliers of active ingredients or in congresses of dermatology getting to know the latest discoveries in the field to test them ASAP.

12:00 PM - Favorite Lunch spot/meal?

I skip lunch: I practice fastening for longevity purposes and also I work non stop from 9 to 4 so I can pick up the kids at school. 

7:00 PM -  Is the juggler’s time: I am preparing dinner (and next day lunch for my teenager kid) while doing laundry, washing uniforms and preparing the snack boxes for the next day, checking the 2 younger kids agendas and answering some work calls all at the same time. 

11:00 PM – You will find me writing a couple of emails while watching Netflix.

What drink do you need to get through the day and at the end (and how many)?

I forget to drink very often… but 2 coffees each day are compulsory.

Most used App/Favorite Instagram Account?

Instagram is what I use the most, but I don’t have a favorite… I travel randomly through it.

What should everyone try at least once?

Pilates – what a way to get to know your body in depth.

Where do you enjoy getting lost?

Under covers: I love that moment in which I am awaken but unconscious and feel I could stay in there for ever..