Adele Goldberg: Executive Director, Friends of Yad Sarah

My NativeAdVert:

Adele Goldberg is the executive director of Friends of Yad Sarah, supporting the largest volunteer-led social services organization in Israel. Yad Sarah saves the Israeli government and healthcare system an estimated $300 million per year, and aids 400,000+ Israelis a year—young, old, Jewish, Christian, Arab, Druze, men, women, religious and secular. Its programs and services are dynamic and multi-faceted, from providing elder care, home health, and medical equipment loans, to advocating for disability rights, cultivating volunteerism, and advancing community building. As Executive Director of Friends of Yad Sarah since 2003, Adele has raised more than $35 million to support Yad Sarah’s critical services. As part of her work for Yad Sarah, Adele travels around the country speaking to diverse individuals and groups about the healthcare and social services landscape in Israel, how Yad Sarah supports the efforts of individuals and families caring for someone at home who is ill or frail, her own experiences as a Jewish communal professional, and how we can work together to support the people of Israel.

An honors graduate of the University at Albany and Yeshiva University’s Wurzweiler School of Social Work, Adele began her career in health care and social work.  Just prior to joining Friends of Yad Sarah, Adele worked at the Brookdale Center of Aging of Hunter College, where she worked on the development of a model for social adult day care for memory-impaired older adults, improving countless lives. Adele has been published in outlets such as The Washington Jewish Week, The Jewish Journal of Greater Los Angeles, Women Who Give, and more. She has also co-authored a manual on developing and managing an adult day care program, disseminated nationally with foundation support. She is a member of Women in Development New York and the American Jewish Press Association.

My Goal of the Day: Every day, my goal is to share our organization’s mission with the world and attract support for our work. Yad Sarah is Israel’s largest volunteer-led social services agency, serving society’s most vulnerable and underserved, Jews, Christians, and Arabs alike.

My Thought of the Day: Commit to life with awareness and courage.

My Action of the Day: Wire money to Yad Sarah’s Israel office to support our programs including elder care, home health, and medical equipment loans, play therapy, day rehab, and community building.

My Deed of the Day: Connecting a donor to a special project that felt just right for them. One of Yad Sarah’s projects is a mobile dental clinic that serves the home-bound elderly at no (or low) cost. For residents in small Israeli towns, it’s a life-saver. The donor was a retired dentist who couldn’t believe that we included oral health as one of our social services!

My Tip of the Day: Make good things happen!

My Pic of the Day:

A Day in My Life:

What do you love most about Your City? 

I love the vitality in NYC.  And I love the theater, its music, and its museums.  And of course, I love the food – dining out and shopping at artisanal markets.  

Favorite breakfast meal & restaurant? 

I rarely go out for breakfast… I’m a cereal and milk girl!

What are you doing at:

6:00 AM – Waking up, reading emails from Jerusalem. By the time I get to my desk, it’s close to the end of the work day in Israel.  Answering emails early in the morning keeps things moving.

10:00 AM –Reaching out to donors to thank them personally for a special gift.  

12:00 PM - Favorite Lunch spot/meal?

Usually I eat at my desk.  When I do go out, I like Le Pain Quotidien.  Sometimes I get invited to lunch at the Friar’s Club on East 55th Street – a special treat. I love the atmosphere.

7:00 PM - Walking in the door after my commute.

11:00 PM - If I can stay awake, I’m enjoying Trevor Noah’s nightly monologue on The Daily Show. 

What drink do you need to get through the day and at the end (and how many)?

Water.  I keep a refillable bottle on my desk and when I travel, I keep at least one bottle in the car. 

Most used App/Favorite Instagram Account? 

Instagram. A picture really is worth a thousand words.  I look forward to the drawings and captions from The New Yorker Cartoons Instagram feed. 

What should everyone try at least once? 

Solo travel. 

Where do you enjoy getting lost?

Jerusalem’s Old City.. the Mahane Yehuda market… Paris. Those places never get old.