Germinder + Associates is a New York City based communications agency that helps national and global companies and organizations tell their story in the U.S. to new and existing customers. The company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in 1998. Our Germinder + Associates story began with a Labrador named Josie, a Fort Dodge Animal Health pain medication and a forever-grateful family who got their lively companion back.
While the company has created over 125 campaigns in the $69 billion+ pet/vet sector, including notable award-winning work for national brands and entrepreneurs entering the sector, we’ve also worked in other niche categories from food & beverage to sporting goods, from transportation to digital communications. If you have a product or service to promote, no matter what category, we would be pleased to work with you to determine how to best tell your story.
My Goal of the Day: Make something happen.
My Thought of the Day: Life is for Living.
My Action of the Day: Keep it moving.
My Deed of the Day: Make someone smile.
My Tip of the Day: Live for the day.
My Pic of the Day:
A Day in My Life:
What do you love most about Your City?
Everything! It’s the Big Apple, the city of my Long Island girlhood dreams – the city, the sights, the people, the culture, the diversity, the history, and the bright lights. It’s all here, yet I have my special spot that is my home – when I am here and not discovering other places!
Favorite breakfast meal & restaurant?
Quick is good! Ess-a-Bagel – is one, all variations but most recently toasted mixed bagel, veggie cream cheese and lox, black coffee with Czech relatives. The North Hall at Grand Central is also another to catch a croissant and coffee.
What are you doing at:
6:00 AM – If not traveling, drinking my coffee, checking Europe news feeds and emails and beginning to plan the day. I love this writing block of time after the initial catch-up before I need to go for a meeting or get ready for a call, etc.
10:00 AM – Varies by the day but this is a working block from 10-12 – meetings, writing or conference calls.
12:00 PM - Favorite Lunch spot/meal?
Michael Jordan’s at Grand Central Station for a steak salad for a special meeting. Macron Café for a quick bite or coffee. If I am writing/working on my own it is a simple salad or soup.
7:00 PM - I’m at an event or chilling with art/pop news and catching up on social.
11:00 PM – Hopefully in bed if not traveling.
What drink do you need to get through the day and at the end (and how many)?
Coffee black and too many.
Most used App/Favorite Instagram Account?
Apps: NYC Subway and The App store itself. I’m constantly finding and using new ones. For example, I just found one for Louis Vuitton for a Cats of Instagram editorial project.
Instagram: @goodnewsforpets and @dr.evanantin for my work. See my Linked In and Facebook Live presentation from NY Vet for more on that.
What should everyone try at least once?
Whatever’s on your bucket list. Do it while you still can.
Where do you enjoy getting lost?
Wherever there are books. Book stores, libraries, old books, new books, my own book collection. The digital world is my world now too but the smell and sights of books still make my heart sing. These are my mind calming moments to get lost in. You put the phone aside and your mind breathes. When you are in the PR business that is a good thing!
Instagram @leagerm @goodnewsforpets
Twitter @lgerminder @goodnewsforpets