For the past 30 years, Craig Workman has worked with more than 40 well-known local and national business organizations to develop and implement strategic communications programs that produced the desired results. He has extensive experience in the construction, agriculture, senior living, banking, insurance, professional services, public administration and non-profit industries. Craig has led Workman Communications Group for the past 24 years, and before that was Vice president of the St. Louis offices of Edelman Public Relations and Shandwick. He began his career as a publications editor for Blue Cross of Missouri. Craig has guided organizations as varied as Purina Mills, S. M. Wilson & Co., The Business Bank of St. Louis, the City of Maryland Heights and Lutheran Senior Services through a wide range of corporate communications, product/service marketing, issues management and crisis communications projects and programs. He has helped clients successfully deal with product recalls, class action lawsuits, public health crises and controversial real estate developments. He also helped guide a comprehensive long-range planning process for the University of Missouri Alumni Association.
Craig is a past president of the Public Relations Society of America – St. Louis Chapter and currently serves on the board of directors for the Concordance Academy of Leadership, a groundbreaking community re-entry program for ex-offenders. He has served on the St. Louis area advisory board for the Exploring Division – Boy Scouts of America, and is a past member of the St. Louis Post Authority Board of Commissioners.
What do you love most about Your City?
The quality of life in St. Louis, which compares with most any city minus the mountains and/or beaches, and at a fraction of the cost. We are a 2-3 hour plane ride from ANTWHERE in America, which is what we do with all the money we save in the cost of living here.
Favorite breakfast meal & restaurant?
First Watch in Clayton.
What are you doing at:
6:00 AM – Most days I am riding with a group of 4-5 other cyclists/clients on a quick 20-mile bicycle ride around the Creve Coeur Lake area. If snowing, I am at the gym.
10:00 AM – Doing client work, be it in meetings or developing/executing communications strategies and tactics.
12:00 PM - Favorite Power Lunch spot/meal?
Power lunches are a thing of the past, for the most part. But when I want to impress a prospect or client, I like Oceano Bistro in Clayton or the Missouri Athletic Club downtown.
7:00 PM - Catching up on media coverage of the day regarding clients, most of whom are involved in public issues.
11:00 PM – Watching the end of a movie with my wife.
What drink do you need to get through the day and at the end (and how many)?
Three cups of coffee in the day and a glass of wine at the end.
Most used App/Favorite Instagram Account?
Pandora. I am also a musician playing keyboards and percussion in two local bands.
What should everyone try at least once?
Where do you enjoy getting lost?
Hiking in the Ozarks.