Sharon Reis: Founder & Principal, The Reis Group

Sharon Reis is a 25-year veteran of the public relations industry who has long been dedicated to representing top-tier clients in health and social causes. In June 2016, Sharon founded The Reis Group, which was named finalist for Best New PR Agency of the Year by The Holmes Report in 2017 and the Public Relations Society of America’s National Capital Chapter in 2018. Her team of 12 works for numerous clients that include the nation’s leading health systems, nonprofits, medical societies, corporations, research institutes, and foundations. Recognized as a finalist for Washington Women in Public Relations’ Women of the Year, Sharon’s campaigns are grounded in research and consistently achieve success through her expertise in positioning, messaging, and media.

What do you love most about Your City?

I love that people in D.C. are so clearly in tune with current events both in the U.S. and around the globe. I am always impressed with the new people I meet and love the passion for public service that permeates the Washington community.

Favorite breakfast meal & restaurant?

One of my colleagues recently introduced me to Panera’s breakfast souffles, and they are amazing! I didn’t know what I was missing.

What are you doing at:

6:00 AM – I begin almost every day with sweating. I am either finishing up a 5 a.m. workout class, running through my neighborhood, or lifting weights at the gym. One secret to my routine is that I've pursued fitness with one of my closest friends for more than a decade--and I know she’ll be waiting for me at the end of my driveway, so I have to get out of bed or face her wrath!

10:00 AM – By now, my day is at full speed and usually jam-packed. I could be on client calls, mentoring my colleagues, meeting with our director of operations on running the business, or heading to the airport to fly to a client meeting in another state.

12:00 PM - Favorite Power Lunch spot/meal?

I have two favorite spots and they are across the street from each other: The Tabard Inn and Iron Gate. They are Dupont Circle institutions, and I often feel like I am magically transported to a European café when I am eating at either one.

7:00 PM – I am home with my family, getting dinner together with my husband, driving my daughters to sports or school activities, or discussing their homework.

11:00 PM – I am asleep! I love mornings, so I go to bed around 10 p.m. and get up before the sun rises.

What drink do you need to get through the day and at the end (and how many)?

Coffee is my drink of choice. I love it and don’t ever want to live without it. In February, I decided to start drinking it black and adjusted to it pretty quickly, and thought I actually liked it. However, when I took vacation in August, I absentmindedly put cream in my coffee on the first day away and realized just how much I loved it, missed it, and needed it back in my life! Cream really does make coffee taste better. My favorite cup is from my local coffee shop called Greenberry’s.

Most used App/Favorite Instagram Account?

I am a very loyal person, so when something works, I tend to stick with it, and that explains my app of choice - Words with Friends. I play it only with my sisters and their husbands, and I view it as a way to keep us connected. (I don’t win all the time, but I usually do, which, I confess, makes it extra fun.)

What should everyone try at least once?

Saying ‘yes’ to something you are resisting or fearing. Getting out of your comfort zone is always hard, but I find the more I resist an activity or a person, the worse it gets. So, say yes to something or someone you have been avoiding. You just might be surprised by what happens.

Where do you enjoy getting lost?

I enjoy getting lost in meditation. I discovered the practice more than five years ago and it changed my life. It provides clarity on life’s challenges and calms the mind. When I am practicing regularly, I find meditation wholeheartedly facilitates better decision-making and stirs creativity. However, the more stressed or busy I am, the harder it is to meditate. And, since no one has ever referred to me as relaxed and easy-going, it is a constant struggle, but well worth the effort.

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