Chryssa Zizos: Founder & CEO, Live Wire Media Relations

Before she turned 20, Chryssa Zizos served two Congressional appointments, one at the U.S. Capitol as a Page, and a second with South Korea’s National Assembly, crafting messaging and speech writing. Following her graduation from Eastern Kentucky University Zizos began her career as Arnold Schwarzenegger’s publicist working with the Chairman of the President’s Council on Fitness, Sports and Nutrition. She continued her work in the media on both the publicist and reporting sides, working as a freelance journalist, writing for publications such as Sports Illustrated, Shape Magazine, and Women’s Sports and Fitness. Zizos opened Live Wire Media Relations in 1998 on the belief media relations should be built on intimate relationships, a nimble team and delivering unprecedented results. From Benghazi to business strategy, from cybersecurity to psychiatric counseling, Chryssa Zizos has counseled clients on a broad range of critical public relations issues and has emerged as the go-to source on how the 2016 U.S. presidential candidates are using the media and social platforms to persuade and influence the public. Her clients reach to the highest levels of business and government.

As founder and CEO of Live Wire Media Relations, LLC, Zizos has been at the epicenter of some of the country’s most recognizable public affairs campaigns, including the merger of MCI-WorldCom; Girl Power, the national award-winning public education campaign established to raise young girls’ self-esteem; and the launch of the influential Princeton Project on National Security led by the Director of Policy Planning under Secretary of State Hillary Clinton. In the wake of Japan’s earthquake, tsunami and nuclear crisis, Zizos provided guidance and counsel to the president of Bechtel Corporation’s nuclear power division in preparation for briefings with the U.S. Nuclear Regulatory Commission and the White House.

What do you love most about your city?

Washington D.C. is full of symbolic majesty. History, power, and politics run in its roots, streets, and architecture. There just isn’t another city quite like it.

Favorite breakfast meal & restaurant?

Blue Duck Tavern has the best breakfast by far. My personal favorite is an omelet with spinach, goat cheese and tomato chutney – it’s a protein-filled start to what should be a productive day.

What are you doing at:

6:00 AM – Being both a morning person and media professional, I usually indulge in media – flipping through MSNBC, CNN, and FOX News.

10:00 AM – I’m two hours into my work, and I’m usually connecting with my staff and clients to ensure our greatest tasks and needs are actively being addressed.

12:00 PM – A power lunch works well outside in Shirlington. We have several great restaurants, including my favorite, The Carlyle. Power lunches also work well in our office, which is usually a team endeavor.

7:00 PM – Cooking has always been one of my greatest passions. I love to grill steak and pair a nice red wine for a romantic meal, or something fun for a meal with the kids.

11:00 PM – I’m usually unwinding and in bed by 10pm, ready for another productive morning - the early bird gets the worm!

What drink?

I’m pretty simple. I crave a Diet Coke in the morning, I crave a Diet Coke at lunch.

Most used app?

Facebook is by far my most frequently-used app. I truly enjoy seeing and hearing the happiness and experiences my friends and family share.

What should everyone do once?

I think everyone should experience travelling alone with their child, as a unique experience for both of you. Another irreplaceable experience is boating, feeling the wind whip past your face and through your hair.

Where do you enjoy getting lost?

Really, in only two (but very different) scenarios. The first, in a brainstorming session with no constrains or boundaries – a release of the mind. The second is while exploring a new country – like a puzzle where locals give you hints… but ultimately, you must figure it out!

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