NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Sharon Umansky Benton: Estates Agent, The Agency | Main | Chef Sebastien Rondier: Executive Chef, Brabo Brasserie »

Glenn Sagon: Co-Founder, Sagon Phior 

For nearly 30 years, Glenn Sagon has helped brands connect more effectively to their audiences. As a strategist, he has developed technologies and innovations that shine a spotlight on a clients’ ability to reach out and touch their customers through Emotional Marketing.  As a marketer, he has created and shaped narratives and messaging that tap into the power of feelings, persuasion and influence. For brands like Microsoft, Cablevision, Sony and Honda, Pininfarina and GRAPHISOFT he has used Emotion Marketing as a centerpiece for creative strategies.

As a Creative Director, Glenn has spent years crafting innovative experiences for ad agencies like FCB, Dailey & Associates and McCann Erickson. He has developed and supported strategy and branding activities for in-house marketing organizations like Coca Cola, the Irvine Company and Pininfarina, and has created over 300 motion picture marketing campaigns, including such iconic films as "Ferris Bueller’s Day Off", "Schindler’s List", "Home Alone", “Karate Kid,”  “The Natural”, “Dances With Wolves” and "Ghostbusters" for Columbia, Paramount, Warner Bros., 21st Century Fox and Universal Studios. Glenn received his B.A. at California College of the Arts and co-founded his agency, Sagon-Phior with award winning creative director Rio Phior. Today he continues to use Emotion Marketing and predictive analytics as a key persuasion strategy and tool for clients including Agilent Pathology Solutions, Microsoft, UDR Real Estate, GRAPHISOFT, BitDefender, Irvine Company, Nuvision Federal Credit Union, City National Bank and Cynvenio LiquidBiopsy Technology.

What do you love most about Your City?

There are many things that appeal to me about Los Angeles and Southern California. This is a city rich in diversity, industry and culture. Growing up here I have seen one trend after another take shape and migrate throughout the rest of the country and beyond. The city is a true incubator of new ideas, products and services, which underscores the entrepreneurial spirit that has been a big part of Los Angeles for decades. Many people associate this city with the entertainment and automotive industry, but it goes way beyond that. Los Angeles is leading the way in aerospace, manufacturing, tourism, bioscience, transportation, fashion, technology and creative and media arts.

Favorite breakfast meal & restaurant?

I don’t have a favorite breakfast, however, with almost 9,000 restaurants to choose from finding a great meal doesn’t take much looking. That said, I’m a big fan of In-N-Out Burger.

What are you doing at:

6:00 AM – On the way to work. With clients in Europe and Asia, my work schedule starts very early.

10:00 AM - On the phone with clients, brainstorming in creative meetings or developing brand strategies for any number of our clients.

12:00 PM - Favorite Power Lunch spot/meal?

Our office is located in the neighborhood of Sawtelle Japantown (formerly known as Little Osaka), which is a very cool area in West Los Angeles. This is an historic area and home to a sizable Japanese American population. Within 3 blocks of our office are a myriad of Asian and culturally themed restaurants and shops. There is never a lack of great food within a few feet from our front door.

7:00 PM -  I spend my early evenings at a training facility boxing. I am into my 4th year of training and this is something I really look forward to after a 12 or 13 hour day.

11:00 PM - Fast asleep (hopefully).

What drink do you need to get through the day and at the end (and how many)?

Strong, tasty coffee during the day and an occasional glass of wine in the evening. Sometimes even a stiff martini depending how the day or week went.

Most used App/Favorite Instagram Account?

I use a variety of apps but do not have a favorite one.

What should everyone try at least once?

Speaking in front of a large crowd. It can be an amazing and powerful experience. I had a public speaking class in college and it absolutely influenced the way I prepare for meetings and how I manage other people’s expectations.

Where do you enjoy getting lost?

In a good book.