Patricia Vaccarino: Founder, Xanthus Communications & PR for People®

Patricia Vaccarino is originally from Yonkers, New York. After college, she traveled across the country in a battered Chevy Impala on I-40 and up the California coast on Pacific Highway 101 to “see America” and landed in Seattle with only $300. She worked as a paralegal in antitrust law, and later went to law school. Her interest in law was rooted in her love of writing, so she began writing professionally—articles, copy, scripts, and press releases and was asked by a film production company, Kaye Smith Productions (founded by Seattle businessman Lester Smith and Hollywood celebrity Danny Kaye), to do their Public Relations outreach—that was her start in P.R. Patricia Vaccarino owns Xanthus Communications, a national P.R. firm, and the internet company, PR for People®, where people share their news with the world. She is especially well-known for her talent as a storyteller and her experience in strategic planning, knowledge of international communications, coordination of teams based in multiple locations, and creativity.

As an accomplished professional writer, Patricia Vaccarino has written award-winning film scripts, press materials, content, books, essays and articles. Some of her essays and articles can be found in her press kit on PR for People. She has written a series of business books. She has also written several works of fiction. YONKERS Yonkers! is her most recent book. Check out her Author Page on Amazon. She has an audience of 40,000+ followers on social media: Facebook, LinkedIn, Twitter, Pinterest and Instagram. Ms. Vaccarino graduated with honors from the University of Rhode Island, and also has advanced education from the University of Puget Sound School of Law (now Seattle University School of Law). In her spare time, she trains in ballet, enjoys hiking, biking, gardening and cooking authentic Italian food. She lives in downtown Seattle near the landmark Pike Place Market. She owns another home on the Pacific coast in Manzanita, Oregon, where a herd of elk frequently visit her property

What do you love most about Your City?

Seattle is a mecca for entrepreneurs and innovators who are willing to undertake a bold adventure.  This city is in its golden age and has a highly educated population. It’s no wonder that so many great authors, innovators and entrepreneurs live here. Seattle is the ultimate startup capital of America. Once entrepreneurs get their businesses up and running, they might go to New York City or the Bay Area to do big deals like mergers and acquisitions, but always keep in mind, that the idea for the business was incubated in Seattle. With two mountain ranges and abundant waterways the Puget Sound region is geographically breathtaking and awe-inspiring.

Favorite breakfast meal & restaurant?

My favorite breakfast is eating at my desk a small apple with a handful of nuts, preferably pistachios, cashews and almonds. If I have to eat out, I’ll opt for the 5-Spot Café on the top of Queen Anne Hill—it has the best red flannel hash in the city.

What are you doing at:

6:00 AM – at work: making calls to the East Coast, and writing articles, press releases, essays, press materials. Early morning is the best time to write.

10:00 AM – This is my lunch hour—I always take an open ballet class at Pacific Northwest ballet or a Pilates class at the Seattle Gym. If I can’t make it to the gym, I do my own rigorous Pilates mat routine with ankle weights. It’s not for the faint at heart.

12:00 PM - Favorite Power Lunch spot/meal?

Maximilien-in-the-Market is a casual French restaurant located in the Pike Place Market with a gorgeous view, great food, and it’s walking distance from my home and office. And when the sun is on (in Seattle the sun is either on or off) it’s wonderful to sit outdoors.

7:00 PM - I’m having dinner with my husband, who is my favorite life form on the planet, except for, maybe, my very large cat.  My kids are okay too, but they only stop by on the holidays when they want a good meal.

11:00 PM – I’m already asleep and dreaming.

What drink do you need to get through the day and at the end (and how many)?

 I don’t drink coffee. In the early morning, I have one cup of strong black tea with half-and-half and honey. It’s my one small indulgence. I drink tepid green tea when I’m working-out or at a business lunch. At the end of the day, I prefer a good dry white wine.  

Most used App/Favorite Instagram Account?

Twitter—I love it and I hate it. Instagram—I totally hate it. Snapchat—makes me wonder what has happened to the human species.

What should everyone try at least once?

Everyone should force themselves to read a ridiculously bad book, the kind of book that has been heralded by the literati but is simply painful to read. I would rather have a root canal than read any of the following books: Middlemarch by George Elliot, Gravity’s Rainbow by Thomas Pynchon, Ulysses by James Joyce, Infinite Jest by David Foster Wallace.  Try reading these books and we’ll have something in common: you’ll see why I’d rather have a root canal.

Where do you enjoy getting lost?

Anywhere I can find my way back home.