Samantha Skey is Chief Executive Officer for SheKnows Media, a media company providing content and community to 75 million women (comScore May 2018). In addition to its flagship SheKnows.com digital properties, SheKnows Media operates BLOGHER (acquired October, 2014) the largest conference for women content creators and entrepreneurs in the US; STYLECASTER, which it acquired in September 2014, and HelloFlo, which it acquired in March 2016. Skey oversees the strategy for the consumer brands along with revenue, marketing and operations for all assets in the SheKnows Media portfolio. In addition, Skey leads vision and social mission for SheKnows Media. In February 2015, the company launched Hatch, a national digital literacy program for ‘Generation Z’. Hatch has won four Telly Awards for producing social impact video content. Likewise, Skey launched #ThePitch, the company’s program supporting female entrepreneurs, in May 2015 and has since created marketing programs for hundreds of entrepreneurs and business leaders. In 2014, Skey created the Femvertising Awards to celebrate brands whose advertising defies gender stereotypes and empower women and girls. The #Femvertising Awards are in their fourth year and have been featured in AdWeek, Forbes, CNN.com, HuffPost, etc.
A frequent presenter and commentator for business and trade media, Skey’s speaking engagements have included Endeavor Entrepreneurs (2018); Women in Innovation Forum (2017), SXSW (2012-2018); Advertising Week (2014- 2017); iMedia Brand Summits (2013- 2016); Digiday Publisher Summits (2014-2017), Marketing to Women (2015); SheSummit (2015); ad:tech (2013, 2014); Social Media Week 2014; and many more. Skey serves on the advisory boards of The Ad Council, The IAB (Internet Advertising Bureau); SmartyPants Ltd., The Bronx Academy of Letters, and RewardOps. Skey holds a BA in comparative literature from Hamilton College. She lives in Brooklyn with her husband and two children.
What do you love most about Your City?
The people. There is an NYC gritty kindness and inherent hustle that is hard to replicate.
Favorite breakfast meal & restaurant?
Eggs, various. Iris in Brooklyn.
What are you doing at:
6:00 AM - Sleeping.
10:00 AM - Cranking through email and starting or putting out fires.
12:00 PM - Favorite Power Lunch spot/meal?
Cook Shop, Manhattan
7:00 PM - Work or drinks.
11:00 PM - Netflix
What drink do you need to get through the day and at the end (and how many)?
Coffee. At least one.
Most used App/Favorite Instagram Account?
What should everyone try at least once?
Where do you enjoy getting lost?
I get lost everywhere and I do not enjoy it.