Karla Jo is the CEO and visionary behind JoTo PR, who cut her teeth in PR via Crisis Management, working with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the graces of public opinion. Karla Jo learned firsthand how brutal business could be when there were millions of dollars to be had – and how to navigate those treacherous waters via control of public opinion. Since then, Karla Jo has patterned her agency on a combination of her hard-won Public Relations experience, uncompromising high standards and exacting nationwide market research across multiple industries. She is a hands-on executive who hand picks the PR professionals who work on her team to ensure client results always meet client expectations. Helms speaks globally on Public Relations and how corporations can harness it to drive markets.
What do you love most about Your City?
The diversity; the heat (yes, I am crazy, I love it); the growth—the area is really growing; the food (aka the tacos); the alligators; the hurricanes… something really special about being on the water—we have some of the best beaches in the world… what else?!?!?
Favorite breakfast meal & restaurant?
Breakfast tacos, are you kidding? The best hole in the wall… I can’t even tell you their name… cash only.
What are you doing at:
6:00 AM – I’m sleeping for gawd’s sakes… is this an online dating profile 😉 I wish I could say I was at CrossFit or devising breaking news stories to send the media but that doesn’t start until 7am.
10:00 AM – oh geez… what am I not doing… running a company, answering questions from my staff, doing media interviews, overseeing PR strategies… thinking about my next taco. Every day is different—except #TacoTuesday
12:00 PM - Favorite Power Lunch spot/meal?
uh… I actually eat really clean (love competitive sports, that’s why) but on Tuesdays, no holds barred… tacos baby. I like to try new taco places… ask my CMO… she posts pictures of me eating tacos (she is obsessed).
7:00 PM - I am typically eating… I eat a lot. Maybe I am working, maybe I am out and about, maybe I am having dinner with a client… but usually it involved eating.
11:00 PM – I am in bed!
What drink do you need to get through the day and at the end (and how many)?
Whisky…no just kidding. The answer is just water—lots of it—whiskey just sounded better. But my water is cool—its infused with strawberries, or mangos, or cucumbers… if I could drink tacos I would.
Most used App/Favorite Instagram Account?
I love my car app where I can turn my car on from far away! I use a lot of biz apps and an recently addicted to my grocery delivery app (Instacart).
What should everyone try at least once?
Online grocery ordering and delivery—you’ll never be the same. What will you do with your free time??? THAT is the question!
Where do you enjoy getting lost?
In books. I like the American Classics….my fav.