Lauren Sooudi: Strategy Director, Pereira & O'Dell


Click to Read Full Q&A

My Thought of the Day: There is only 100% of me. Some days I will be 70% career and 30% family, other days it will swap. True balance is a myth, so my new definition of success is about the long view of doing my best on both fronts, but never at the same time.

My Deed of the Day: Drafting an email to the expecting mothers in my office to offer advice and perspective on being a working mom in advertising.

What should everyone try at least once? The Bird Box Challenge. Just kidding. As a planner, I’d say everyone would benefit from trying to see things from another perspective. It’s where empathy and understanding begin. And I find it truly fascinating to uncover what beliefs, values and rituals bind people together and motivate their behavior.