Kean Graham: MonetizeMore Founder & CEO

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Read The Native Influence Full Q&A

How did you get into the industry? I originally fell in love with the online industry when working for a large online classified network. The job was an immense learning experience but once the recession hit, the company decided to lay off the marketing department. I lost the best job I ever had but I was determined to turn the bad into something great.

Five days later, I’m on a plane to South America to go on a life changing trip. Four months into my backpacking trip I was on a four-day trek through the incredible Inca trail towards Machu Picchu. By the end of it, I was sitting on top of Huayna Picchu reflecting on my experiences throughout my trip. I have had the most fulfilling time of my life and it finally clicked: I will work and travel when I want, where I want. I have to start a digital business to enable this autonomous lifestyle. Seven months later I started the digital business called MonetizeMore and I signed my old employer as my first client. They were still in tough financial times when I signed them. I convinced them by charging a percentage of the increased ad revenues so I would charge nothing if I didn’t increase their ad revenues. It took a little under a month to close them and that was our first success story. We made them additional millions and pioneered the business model which we use for websites around the world.

Career Advice? I have learned an incredible amount during my 7.5 years of running MonetizeMore. If I were to sum up the most useful advice I could give anyone who would like to advance their career, I would give them the below advice: 1.    Ask Why: People who are not satisfied with ‘how’ or ‘what’ tend to be rising stars in their companies. They have a yearning to know ‘why’ and need to have a deeper understanding which tend to frustrate the underachievers. 2.    Deny the Status Quo: People that question and get frustrated by the status quo tend to take this as fire to make a difference via their own initiative. They tend to hate the answer, “Because that’s the way it is.” 3.    Do More: Most people are content with doing the minimum. The future leaders want to make a difference. They tend to be involved in extra-curricular activities, take interest in side projects and some even start a business at an early age.