Inspiration for BeautyTap? Originally, the inspiration for the business was to allow anyone around the world to discover and purchase cross border beauty products. This is still the vision, but we are realizing the importance of omnichannel since touch and feel are a huge part of beauty discovery. Now, after launching our first brick-and-mortar store, our vision is to maintain a physical presence where people can try samples from all types of products in person before making a final purchase online.
Career Advice? Understand the combination of online and offline strategies for beauty. 91% of beauty is still bought in person so it’s important to understand this consumer mindset.