Career Advice to those in your industry? I encourage all college students in mass communications (print, radio, broadcast and multimedia) to get their start in the industry early. The opportunity is akin to having a new car: once you drive it off the lot, it depreciates. Gaining the necessary experience before you graduate works to your benefit. If you wait to look for an opportunity in this industry after you graduate, you’ll end up in a pool with thousands of others looking for the same limited job position. There are only a few slots to be filled, so the earlier you make meaningful connections for entry, the better. It’s also important to cast a wide net. Your first position may not be in a populous city like Los Angeles, but you can start working in smaller markets and work your way up. Lastly, networking and making meaningful connections with those in the industry is essential. Part of the job is not what you know but who knows you.