Athena Perrakis: Sage Goddess Founder & CEO

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Read The Native Influence Full Q&A

How did you get into the industry? Ironically, I never thought I was getting into the industry. My life has been this long process of following my heart’s desires and my soul’s deepest calling, which was to work with crystals and essential oils as a means of healing and supporting our planet. I have studied metaphysics since I was 14. So the past 30 years have been a fertile learning and breeding ground for my own evolution and exploration. I did what I loved, and it landed me here.

Career Advice? Most importantly, you have to authentically love what you do. I work so hard – 7 days a week, sometimes into the wee hours – and I have 2 kids, a husband, friends, aging parents, and health challenges I have had to overcome. If I didn’t love Sage Goddess, passionately and insanely, there’s no way I could maintain my work schedule or survive the pressures on me. Do something new, and love it hard.