Brittany Driscoll: Co-Founder & CEO, Squeeze

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Bio: Brittany is Co-Founder and Chief Executive Officer of Squeeze, a revolutionary new massage concept from the founders of Drybar. Through their industry-leading technology platform, the first of its kind in the retail service space, Squeeze bridges the seamlessness of an on-demand mobile experience with a beautiful, sophisticated retail destination. Prior to launching Squeeze, Brittany spent four years running marketing for Drybar where she helped take the company from $30M to more than $100M. She was part of the team who opened 60+ new shops and launched the Drybar product line in Sephora, Ulta, Bloomingdales, and Nordstrom as well as in France, Canada, Mexico, and Australia.

Before Drybar, Brittany spent nearly a decade in marketing and advertising at Mistress (Mattel, The Coca-Cola Company, Hilton Worldwide), RAPP (Skype, Toyota) and experiential agency USMP (Home Depot). Brittanybelieves wholeheartedly in the power of a great experience and is excited to build a feel-good revolution at Squeeze. An avid health & wellness devotee, she resides in Sherman Oaks, California with her husband Jack.

How did you get into the industry?

I started my career in marketing & advertising working with Fortune 500 brands like Barbie, Hot Wheels, Disney, Coca-Cola and Hilton. I fell in love with Drybar as a client first and then had the incredible opportunity to run marketing for 4 years which led to my partnering with Alli Webb & Michael Landau (Drybar Founders) to create Squeeze.

Any emerging industry trends?

What we've done with Squeeze is merge the seamlessness of the on-demand experience with a beautiful, relaxing brick and mortar destination. I think we'll start to see more experiences driven by technology, especially in retail.

Career advice to those in your industry?

Be consistent with your daily habits. It's the small decisions on a daily basis that make up your life. Choose wisely and be intentional!

Goal of the Day?

Chase discomfort. I try to push myself forward even on the days when I'm tired or defeated. Progress and forward momentum are critical to success. You have to be willing to be uncomfortable to achieve big dreams.

Thought of the Day?

Start each day with a grateful heart. Gratitude is life-changing!

Tip of the Day?

People matter most. Remember to be kind, extend grace and treat people in a way that leaves them feeling better for interacting with you.

What do you love most about your city?

I love getting outside. On the weekdays, I ride my bike to PlateFit to workout. On the weekends, you can usually find me in Malibu breathing in the ocean air and taking in the vastness of the Pacific. There's something very freeing about wide open space.

My Pic of The Day:

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What are your aspirations?

I want to create a meaningful experience and a culture that changes people's lives for the better. It's what we're all about at Squeeze. I would say I have the same desire personally - to connect with friends and family a meaningful way and spend my time doing things that matter most.

Your Biggest Success?

I taught a 5-year old to swim after a near-death drowning incident. I was a swimmer growing up and a life-guard during college. I think about that kid all the time. It's a silly thing to tout as my biggest success, I suppose, but his first day all we did was splash our feet in the water at the shallow end of the kid's pool and on his last day he jumped off the diving board in the big pool. I loved that moment. It will stay with me forever.

Your favorite people/role models?

My dad taught me how to live with grace and love others by example. He's my favorite role model. I also love following Sara Blakely, she's so aspirational and real at the same time.