My Native Admission Statement: I’ve come to realize that I’m an ‘in-person-person’. As and actor, my looks often deceived me, as I was called in for all ingenue or ‘dumb blonde’ roles, which didn’t go very well with my sharp edges and deep, deep caring for people. This also translate into life, one of my favorite things is to open doors for others, and connect them with anyone who can propel them to the next level.
If I decide to do something, I will care deeply about both the project, the people working on it, and the quality of the work I do. The family I come from is a beautiful blend of artists and entrepreneurs, making my skills as a producer inevitably more fine-tuned than most - as I am engaged in both the business side of it as well as the art.
How did you get into the industry?
I started my producing career by expanding my acting career. My partner and I were frustrating with the content that was being produced, and the roles we were offered. This sparked the idea of producing our own content, and after the success of our first feature, work simply started to find us instead of us chasing it.
Any emerging industry trends?
I’m loving the social responsibility the independent film industry is taking, with diversity and equality in focus both in front of and behind the camera. The industry at large still needs a lot of adjustments - but I’m happy to be part of the change.
Any industry opportunities or challenges?
As a female film producer, obstacles have been many. But by continuing to fight for a more equal industry, I also have the opportunity to open doors for other females and other minorities in a way that I am very proud of.
Inspiration for the business idea, and your vision for the Business?
Too often, budget have been an indicator of quality in the film industry, and whilst you do need to spend some money to make a good film, so many great stories gets stuck because no one dares to make a chance on a ‘no name, low budget’ film.
What's next for the Business in the near future?
Changing Film Productions keeps growing as the word spread about how we work, and it makes me immensely proud. As we have set a high standard for our quality, we are now expanding the work we do to include even more of our own projects - in addition to the projects of others that we chose to work on - and we will hopefully start filming our next own project next year!
Your key initiatives for the success of the Business?
I’ve always been straight shooter, and I think that is much appreciated in the film industry. I have a creative and strategic mind, and the mix of the two has been helpful in elevating the projects that I take on. Simply traveling to international film festivals and letting people get a face to the name has opened a tremendous amount of doors, and I think my straight forward approach to producing is attractive in the international film industry.
Ideal experience for a customer/client?
I think my clients appreciate my engagement and enthusiasm in their product or project. I want every single thing I chose to work on to be the absolutely best it can be, and if I chose to take on a project, I know it will carry my name, and I will want to be proud of the product that I put out. Passion and (as close to) perfection is something I cherish.
How do you motivate others?
I motivate by doing. I have a great network of other artists here in NY, and I started what we call the accountability club, where we constantly push and help each other to be able to take that next leap for their)/our career. I think it’s important to keep in mind that one doesn’t have to be ready or without fear to get to the next level. If we constantly wait until we’re ‘ready’ we will never dare to take the jump, and if we’re waiting for the fear to go away, we are waiting in vain. To truly be brave - have fear and do it anyway.
Career advice to those in your industry?
Stand by your brand, your style, your quality. There are plenty of people having a career in the same field as you - but if you stay true to exactly who you are, the work that you actually want to do will find you.
What do I do best?
Always delivering the highest quality possible under the circumstances I am given.
What makes me the best version of myself?
I am trying to work towards a naturally anxious mind, by learning to meditate. When I set aside some time for myself, in any way the day allows, that’s when I can be the best version of myself to then give to others.
What are my aspirations?
As a creative person in a ruthless business, I hope that I inspire the people I work with to always work with heart, both when it comes to the work they chose to put into the world, but also in how they hold themselves on set and in pre and post production. Be kind and work hard, and always know that it costs nothing to be nice. It can cost you your sanity from time to time, but it is still worth it in the long run.
My Biggest Success?
This will be a rather broad statement, but to be able to work and sustain my living by doing what I love. To know that I was brave enough to try - and have others say ‘yes’ to what I present, that is my greatest success.
My Most Challenging Moment?
I lost my mother when I was quite young, and through the pain that brought me, it also brought me a good life lesson. My mom used to say ‘In my next life, I want to be a dancer’, and I realized that I better go after the things I want in life, as life may end fast and without warning. So, in all the darkness that the loss of a loved one brings, there is something, something good that can came out of it. Mine was stop playing around and go for what you want. Your story is important and no one else can tell it.
Do no harm - take no shit.
My Favorite People/Role Models?
Anyone that I know, or know of, that takes charge of their own life and careers have my immense respect. Stop waiting for someone to give you permission to create, you hold that decision yourself. Follow your gut. If you’re waiting until you’re ‘ready’, you will never take the leap.
My Favorite Places/Destinations?
I lived and worked as a performer in the south of Thailand, and the little village we lived in completely stole my heart. That, as well as the little village I grew up in, are the two places where my heart can truly rest.
My Favorite Products/Objects?
I actually work really hard to have every single thing I own being something I have chosen with intention and love - this is something that is a lifelong process, I feel, but I enjoy it tremendously. And what really stands out is that the price of an item is completely irrelevant, I can enjoy the flea market find as much as the designer product.
My Current Passions?
Yes! I have fallen into the clearing of clutter pitfall. Now, as I think my own home is completely de-cluttered, I have continued to help my friends de-clutter and organize their homes as well.
My Daily Thoughts:
Goal of the Day: Get through the to-do list! From the tiniest task to the really daunting ones.
Thought of the Day: Everyone is dealing with their own stuff, and they are acting based on their best judgement.
Action of the Day: Don’t forget yourself. Find your moment, be it a long shower, a nap, a nice lunch. Give your soul some love.
Deed of the Day: I am ambitious in the zero-waste movement, so I do my daily deed through meticulous recycling.
Tip of the Day: Do a list of everything you need done. Even if it’s just ‘take a shower’. It’s deeply motivating to check things off - it’s your mini victory!
A Day in My Life:
What do you love most about Your City?
The sense of community I have found here. I have my chosen family that I can lean on when I need support, or when I want to celebrate a success of mine, or one of a friend. And - the food!
Favorite breakfast meal & restaurant?
As a Scandinavian, I enjoy the classical Swedish breakfast: open faced sandwiches with more or less elaborate toppings. My partner and I also love baking, so it’s not uncommon to get served home baked goods when stopping by for breakfast.
What are you doing at:
6:00 AM – Sleeping, or being on set.
10:00 AM - Digging through emails, if I’m not on set or at the gym. To be honest, the gym doesn't happen half as often as it should.
12:00 PM - Favorite Lunch spot/meal?
I’m completely plant-based, and a real food lover so I’ll eat - and enjoy anything!
7:00 PM - If I’m on set, I’m still 100% in the zone, whatever my focus need to be for that moment. I it’s a day off, you might find me cooking or doing some crafty things around the house.
11:00 PM - Last touches of work for the day, checking and answering the last emails for the night. Hopefully relaxing with some great TV show, or a good film.
What drink do you need to get through the day and at the end (and how many)?
I am a huge gin snob, and as I don’t drink very much or often, a good gin and tonic is a perfect treat. In the colder months, treat yourself to a lovely lumumba - hot chocolate (plant based) with some dark rum.
Most used App/Favorite Instagram Account?
I visited the Faroe Islands last year and fell completely in love with it. Any pictures that captures that landscape and beauty will get my attention.
What should everyone try at least once?
Backpacking. Immerse yourself in a new country and culture tro truly learn more about humanity. Travel by land and by same means of transportation that the locals do, eat the same food - you will experience your life on
Where do you enjoy getting lost?
Any countryside in any country. I almost do it on purpose sometime, to make sure that I’m not missing a gem at the end of that road I never took.
My Pic of the Day: