Lauren Steinberg: Founder, Queen V

Screenshot 2019-07-29 at 7.40.51 PM.png

My Native Admission Statement: My name is Lauren Steinberg and I am the founder of Queen V. Queen V is a female-run and female-focused feminine wellness company specifically focused right now on vaginal health. Queen V takes a really easy and fun approach to a topic that can be super confusing and embarrassing… trust me, I have been there.

I have been around vaginas my entire life, not only because I am female but because my dad is a gynecologist. 

Our products are made for women by women and take a really unique approach to vaginal health. We have created an easy to follow three-step process that helps women maintain, heal and enjoy their v. Maintaining your v is all about keeping your vagina clean and healthy by using products that are pH-balanced. Healing your v addresses infections and problems that can arise like yeast infections and UTI’s. Enjoying your v aims to help women love and embrace their vaginas.  Each of our products fit into one of these color-coded categories. Maintain products are blue, heal products are green and enjoy products are pink.

In addition to creating better-for-you products, Queen V aims to empower women to take control of what they are putting into and on their bodies. It is so important to take the time to read what ingredients are in a product and to understand the why behind them. Through our social media channels, we make it a priority to make learning about your body as fun and engaging as possible. Queen V has cultivated a community of empowered women and we aim to destigmatize the word vagina. Because all of our products are available at Walmart and are price comparable with every other product on the shelf, every woman has access to these products. Our products have loud and bright packaging because they are not meant to hide on a shelf, but rather to stand out! Women should not be embarrassed to buy vaginal products. Queen V really is a high-end brand at an affordable price!

How did you get into the industry?

As I grew older I began to develop infections “down there,” what I refer to as my Queen V. It was scary and painful and also really embarrassing. I didn’t know why I was getting these infections. I went to my gynecologist and I did a ton of research and learned just how complex a vagina is. I learned about pH levels and studied and researched the ingredients that are in most feminine wellness products and discovered why I was getting these infections. I also spoke to my friends about the problems I was having and realized that I wasn’t alone.

3 in every 4 women will get a yeast infection at least once in their life and 25% of infections that women get are UTIs. This was astounding to me. I began looking for products that had better for me ingredients, products that were easy to use, affordable and effective and I couldn't find anything that fit my needs. I was determined to change this not only because I realized that women shouldn’t be afraid to talk about their vaginas but also because I know that when I feel good inside, I feel like I can take on the world. And I knew that if I wasn’t feeling good on the inside, other women probably weren’t as well. I wanted to change that. I became frustrated and decided to take matters into my own hands. This is when Queen V really began.

Your most difficult moment at the Business? (and what did you learn?)

Being a 25-year-old female in an industry typically dominated by men has been and still is a challenge. Whenever I pitch this brand, getting male retailers and male investors to understand the need for these products can be difficult. Talking about my vagina and vaginal infections was a bit embarrassing at first, but I now encourage women to be empowered to speak about their vaginas. At one point, I was even told that I was “just a girl.” Instead of letting this comment get to me, I have owned it. It’s true! I really am just a girl who became frustrated with vaginal products on the market and did something about it.

Career advice to those in your industry?

It’s okay to not know what you’re doing. I still don’t know what I am doing half of the time! Every day affords me the opportunity to learn something new. It is not easy to start a company. There will be bad days and there will be good days. Embrace all of it! You don’t get what you don’t ask for. Surround yourself with people who have different strengths than you and learn from them.

My Favorite Places/Destinations?

I love New York, Hawaii, London and anywhere in Italy.

My Favorite Products/Objects?

I use Queen V products every day. I love nudestix, caudalie and glossier. I am also obsessed with the brand slip (especially their eye mask because I travel so much!) Beekeeper’s Naturals has an amazing product called Propolis Throat Spray that I use every day to avoid getting sick.

My Current Passions?

I love Billie Eilish and Lizzo. I also love going to Soul Cycle when I am feeling stressed!

A Day in My Life:

What do you love most about Your City?

I live in Los Angeles. I was born and raised here. My favorite part about living here is being close to my friends and family and the weather cannot be beat!

Favorite breakfast meal & restaurant?

Favorite breakfast meal is avocado toast and eggs.

My favorite restaurant?

In LA, depends on what I am craving. I love Pizzana, Cecconis, Jon and Vinnys, Craigs and Dan Tana’s for Italian food. Summer Fish and Rice and anything in the valley for sushi. Don Antonio’s is great for Mexican food!

What are you doing at:

6:00 AM – Sleeping

10:00 AM – In a meeting or catching up on emails

12:00 PM - Favorite Lunch spot/meal?

I normally don’t have time for lunch during the week but I try to eat something semi-healthy 7:00 PM - Eating dinner with my boyfriend, Oliver and my dog, Rigatoni

11:00 PM – I try to go to bed at 10pm but if I can’t fall asleep I am for sure watching anything on Bravo

What drink do you need to get through the day and at the end (and how many)?

It depends what kind of day I have had! I NEED coffee every morning. I try to stick to water or topo chico during the day and if I had a rough day I am for sure getting a margarita or white wine spritzer after work

Most used App/Favorite Instagram Account?

The calendar app is my life. My favorite Instagram account at the moment is @thiswasfashion

What should everyone try at least once?

Keeping Up with The Kardashians

Where do you enjoy getting lost?

The mall or Italy

Screenshot 2019-07-29 at 7.36.09 PM.png