My Native Admission Statement: Hi, I’m Neal Pecchenino and I’m the founder and CEO of Boxi Inc., an innovative truck advertising company. I’m a hard-working entrepreneur that wakes up every day trying to accomplish more than the day before. I’m constantly working to move things forward and make them bigger and more efficient. I’m constantly in motion, and I rarely sit still. I’m always looking for new ways to do things and I apply these fundamental principles to the work I do and the way I live.
How did you get into the industry?
I got into the industry because I saw an incredible opportunity to brand white delivery box trucks that were already doing deliveries in highly visible routes in key markets where advertisers want to be. I know businesses are constantly looking for ways to diversify their media portfolio, and out-of-home advertising is a growing industry. I dove right in….I didn’t ask permission, I just went for it.
Any emerging industry trends?
Out of home advertising is the oldest medium of advertising and it’s not going anywhere. It’s stronger today than it’s ever been. Even with all the screens and technology out there, the outside world remains one of the best places to reach people.
Inspiration for the business idea, and your vision for the Business?
My vision for Boxi is to grow as fast as possible, to build incredible ad campaigns and to be considered a premium and exciting option for brands looking to engage with consumers in a different way.
What's next for the Business in the near future?
Growth. More clients, more cities and more truck partnerships.
Your key initiatives for the success of the Business?
My key initiatives for the business are to continue adding more clients to the portfolio and to expand into additional markets as rapidly as possible.
Ideal experience for a customer/client?
We strive to build campaigns quickly and have our trucks covering the exact desired markets at a better rate than any other form of out of home advertising. Additionally, we are there for our clients 24/7 - all-hands on deck, always.
How do you motivate others?
I lead by example with my work ethic, and that tends to have a positive affect on everyone around me.
What are my aspirations?
Personal: Try to be the best person I can be, a decent citizen, someone that steps up.
Business: Try to be the best CEO I can be.
My Biggest Success?
By far my biggest success has been getting the business to its current point – getting it off the ground, proving its validity and growing it to its current state.
My Favorite People/Role Models?
My dad – he’s a phenomenal business owner and I’ve learned a lot from him.
My Favorite Places/Destinations?
I love Santa Cruz, California. It’s one place where I feel like I can actually get away from things for a minute and relax. On the other hand, I also love New York City. Every time I go there, I walk away inspired and feeling like anything is possible.
My Favorite Products/Objects?
Apple products – they’ve made it so much easier to do so many things as a sole founder.
My Current Passions?
My business is my passion.
My Daily Thoughts:
Goal of the Day: Cross everything off my list.
A Day in My Life:
What do you love most about Your City?
It’s endless – L.A. is so massive, there are so many great companies to work with, intelligent people and it’s also a nice place to live.
What are you doing at:
6:00 AM – Waking up.
10:00 AM – Grinding through my to-do list.
12:00 PM - Favorite Lunch spot/meal? - Porsche Center’s Speedster Café
7:00 PM - Working, on phone calls.
11:00 PM – Hopefully sleeping, but sometimes still working.
What drink do you need to get through the day and at the end (and how many)?
Black coffee (4-5 cups a day)
Most used App/Favorite Instagram Account?
Most used app is LinkedIn.
Favorite Instagram Account to follow is Business Insider.
What should everyone try at least once?
Start their own company.
What Else to Know?
Bio: Neal Pecchenino is founder and chief executive officer at Boxi Inc., an innovative, technology-infused outdoor advertising company based in Santa Monica, California. Creating cost-effective, trackable box truck billboards for businesses of all sizes and across many industries, Boxi seeks to help brands share their stories and grow their businesses in a targeted and scalable way.
Pecchenino founded Boxi in 2017 after spending countless hours sitting in Los Angeles traffic, staring at blank white box trucks. Thinking that there had to be a way to capitalize on the unoccupied canvas, he created Boxi. As the CEO, Pecchenino is very hands-on, leading the development and implementation of the company, forming and maintaining strategic partnerships, developing new business and managing all parties involved.
In his free time, Neal enjoys speaking at his alma mater, the University of Southern California, working on one of his many projects/creations, and playing music for his friends in his awesome new office space.
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