My Native Admission Statement: Diana Bianchini founded and runs one of the top PR firms in the nation; Di Moda Public Relations. With two decades of solid industry experience, and a 17-year company track record of business success, Bianchini is a significant asset to brands, startups, innovators and disruptors looking to grow and expand business in authentic and meaningful ways.
But if someone asked me what’s your elevator pitch -as in who are you….I would say…
I am a goddess warrior attracted to outliers that are like-minded and passionate about making the world a better place. I am an “all in” person that is grateful for my place in the world and all the gifts I have been blessed with.
How did you get into the industry?
My father would say I love “running my mouth”. There is definitely truth to that and it has added to my career success in the most positive of ways. I started working in Fashion PR while I was still attending UCLA. As a former model, I had already spent time in the fashion industry in my younger years and it felt very “at home” for me to be back. I quickly learned how much I really loved the craft of working with journalists, editors, writers, designers, and all the creative people that make the industry shine. Becoming a publicist, honed my skills of communicating, relationship building and allowed me to be a bridge in many ways for connecting people and place in meaningful ways.
Any emerging industry trends?
Over the last few years, I have noticed more of our clients and potential new clients are understanding that brands align with values. Consumers want to understand not only what the brand stands for but who the people are behind the brand and what they stand for. Providing more content and story around this is now more of a brand’s duty and good business.
This makes me pretty happy to see this new layer of transparency being placed on all types of businesses across all industries. Consumers can make a better educated decision on where to spend their money.
Any industry opportunities or challenges?
As we become more casual with dress codes in the office, I have noticed a more casual attitude sometimes in business dealings. I have been thinking a lot lately about boundaries and what it means to be professional. Professionalism is important to me.
Inspiration for the business idea, and your vision for the Business?
I played competitive sports growing up and really enjoyed being part of a team. I always want Di Moda PR to be an asset to our clients as an important team member that helps carry that team (company or brand) into winning championships.
What's next for the Business in the near future?
Over the next 12 months, Di Moda PR will be expanding with new team hires and possibly adding a second office location. We will be creating more owned media content for brands and diving deeper into overall communications direction for clients. Gone are the days that clients only need basic media outreach from their agency.
Your most difficult moment at the Business? (and what did you learn?)
It’s really difficult for me to fire people. Over the last 17 years, I have definitely had to fire a few team members and it is something I do not take lightly. In addition to creating more work for my team when this happens (even if temporary) it’s never “just business”. I have invested financially and emotionally in all employees at my agency. I never want to fire anyone. Over the years, I have learned to hire slower and bring in other team members to interview strong candidates because they might see something I do not (positive or negative).
How do you motivate others?
I try to lead by example, give verbal recognition of success as well as financial reward. I also promote from within the agency. My team and I also have ongoing collaborative brainstorm meetings where everyone at the table has an equal seat and all input is considered and respected.
Career advice to those in your industry?
Nothing worthwhile happens overnight.
A lot of career success can come from being trustworthy, hard-working, reliable, and consistent.
Your career goals should be more than financial goals.
What makes me the best version of myself?
Horse blinders- I focus most on doing my best work and less on what others are doing around me.
What are my aspirations?
I often read obituaries to be inspired by people’s stories and legacy. It’s important to me to leave a positive impact on this earth that has many hearts filled with good memories and love.
“rich on the inside”
There have been many years in my career that were a financial struggle. Entrepreneurs understand that it’s not always a cake walk. So while we may not have flush bank accounts, I always say we’re rich on the inside- that’s the goal.
My Favorite People/Role Models?
My favorite role models have always been my teachers. Teachers have always inspired me to go farther, push harder and never quit. I have too many mentors and teachers to name that have guided and inspired my path. I always recognize and remember who helped me a long the way.
A Day in My Life:
What do you love most about Your City?
Most people move to LA to follow their dreams. I love living in a melting pot of dreamers.
What are you doing at:
(answers for during the week-not weekends)
6:00 AM – My dog Lucca and I are on our 2-mile run.
10:00 AM – Work work work.
12:00 PM - Favorite Lunch spot/meal?
Sadly…. My favorite lunch spot is my desk.
7:00 PM - Most likely finishing a family dinner.
11:00 PM - Sleeping
What drink do you need to get through the day and at the end (and how many)?
Before 10A- 16 ounces of coffee, then.. water all day long. I know, it’s boring.
Most used App/Favorite Instagram Account?
Most used App- Instagram
Fave IG account right now is likely one of my family’s accounts bc I get to see the babies grow.
What should everyone try at least once?
What Else to Know?
Medium account: https://medium.com/@dianambianchini