My Native Admission Statement: Anna Sullivan is the founder of The Creative Exchange, a content studio and social media agency based in Brooklyn. Anna founded The Creative Exchange in 2015 after working for several small business and Fortune 500 brands handing social strategy and creative concepts. The Creative Exchange is based in Brooklyn, where she leads her small team of creatives to create creative content and social media campaigns for consumer brands. The Creative Exchange has landed on Agency Spotter’s Top Social Media Agencies list the last 3 years. Anna’s drive, passion, and team has lead to the success of The Creative Exchange.
How did you get into the industry?
I went to school for fashion to become a buyer. While in school I was given the opportunity to become a buyer at a local boutique. While that was fun, they also had a need for someone to start their social channels. I volunteered and quickly realized I loved marketing. I ended up running their accounts while learning all about social media, and throughout school ended up picking up several social media clients.
What are my aspirations?
Social media is so unpredictable, and as people say don’t put all your eggs in one basket. We have to be on top of what’s going on and it’s our job to make sure we are doing the best for our clients and community. We want to grow the company into offering experiential marketing as well as become more of a hub for our local creative community. Building something that gives back and is more sustainable than just one industry is our current aspiration as a business.
Most used App/Favorite Instagram Account?
I love @thingtesting - this account informs me of the newest brands in an aesthetically pleasing way