Cassandra Troy Walker: Founder, Little West

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My Admission Statement: I am a Montreal native who moved to Los Angeles in 2006. My passion has always been a balance of conscious eating, with an emphasis on health and wellness and in 2013 I founded Clover Juice, a 200-square foot shop providing great tasting and unparalleled quality cold-pressed juice, located in Hollywood. Over the years a community grew, inclusive of everyone, with an objective to promote health and wellness into all aspects of life. After five years of carefully cultivating a diverse and thoughtful company, a brand refresh materialized, and Clover became Little West – a name tantamount with fellowship, quality products, transparency, trust, advancement, and approachability. Since becoming Mama to our son West, I’ve realized the importance of teaching kids about real food. I focus a lot of my energy on inspiring kids to try new fruits and veggies, and adults to have more fun in the kitchen. My belief is that food that’s good for you should always be fun and taste great!

How did you get into the industry?

I fell into it. In all honesty, my passion for food and a healthy lifestyle is what set the wheels in motion, then surrounding myself with people who believe in me, and the magic of being in the right place at the right time and having the guts to just do it.

My Favorite Places/Destinations?

We love to travel, so this is a tricky one!

Montreal, my home town

Home, in our kitchen & gardening

Anywhere in the wilderness (close or far, I’m the happiest version of myself when I’m in nature)

Farmers Markets, buying seasonal and supporting local is the best!

Getting my sweat on. I’m grateful for any workout I can get (does that count?!). Fitmix Pilates, Modo Yoga, Soul Cycle, and Urban Exhale Yoga are my favs in LA.

Your most difficult moment at the Business?

There are always obstacles, however In late 2016 we almost lost the business. We started so small, couldn’t keep up with all the changes in the industry, and juice companies were popping up everywhere. Right around that time I’d stopped believing in myself and our ability to run the company. Going into 2017, my husband Andrew and I had a conversation I’ll never forget, made some tough decisions, and asked for a sign that we should keep fighting for what we loved. On Jan 21st, 2017 we received a call (completely out of the blue) from a dream customer, and after a month of inspiring talks while having our business vetted, the customer placed their first PO. In that moment, I realized that if this customer believed in us and what we were doing, then we needed to as well. After that, there was no looking back.

How do you motivate others?

By practicing what I preach, and by being real. I believe in moderation, above all. In food, I eat what I crave, when I crave it, and keep healthy options stocked at all times… along with some not so healthy options. In business, I’m honest, love what I do, and work my ass off, so I know that great partnerships and opportunities always come of it. In life, I try to be a great friend, partner, and mama, and I’m grateful that I receive all the love in return.

What makes me the best version of myself?

Spending time with my family and being in nature. Also, cooking zen’s me the f out.

Career advice to those in your industry?

Be authentic, don’t compromise, and just do it!

My Favorite Products/Objects?

I don’t have an attachment to things, but in terms of products, I could make lists all day.

Kitchen tongs and silicone spatulas

My must haves:

CBD (While I’ve been taking it for years, we just launched a line of clean label CBD juice w/ nano emusified CBD. Even when pregnant, I have a bottle a day)

Four Sigmatic 10 mushroom blend (Adaptogens, always. We put 1/8 tsp in our coffee every am) - Collagen Peptides for joint and skin health

Tata Harper Skincare products. I’m obsessed with the nourishing oil cleanser, regenerating cleanser, resurfacing mask, and retinoid nutrient face oil.

My Daily Thoughts: The way you do anything is the way you do everything.

What do you love most about Your City?

The sunshine (obviously!), and how close it is to the beach, mountains, vineyards, etc. Also, that there’s a farmers market somewhere every day.

Favorite breakfast meal & restaurant?

I’m known for my muffins, which I bake a few mornings a week... but my husband makes the best breakfasts.

Our fav restaurant is probably Sugarfish. West requests sushi at least once a week.

What are you doing at:

6AM pilates class 2-3x per week 6:30AM off days I’m snuggling in bed w/ the boys

7AM great coffee, smoothies/breakfast, and ‘music mornings’

9AM work mode, and usually a full day of meetings

1PM Lunch. I pack a lunch everyday

5PM Mama mode and devoted family time for gardening, cooking, dinner and bedtime routine

11PM Sleeping

What drink do you need to get through the day and at the end (and how many)?

1 green juice every damn day. Preferably our Super Greens or The Clover.

1 coffee (elevated w/ collagen peptides, adaptogens, and cbd)

1 glass of wine (actually 2… but I’m pregnant, so it’s mini sips these days)

What should everyone try at least once?

Everything Where do you enjoy getting lost? In a farmers market. They’re my inspiration and happy place.

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