My Native Admission Statement: My mission is to hear 1 million stories in 10 years of women who found healing that created life changes, so that they can share the path to wellness with others. Learning about Functional Medicine through my own challenge with infertility and Celiac diagnosis opened my mind to using food as medicine and inspired me to go back to school for a certification as a Functional Medicine Health Coach.
Bio: Tiffany Hinton is a Super Mom, Business Owner, Best Selling Author, Speaker, Functional Medicine Certified Health Coach and Gluten-free lifestyle expert! Tiffany started writing several years ago, while going through treatments for infertility. Tiffany Hinton is the author of the #1 Amazon best-sellers gluten-free Mom Certified and Mom Certified Celebrates Heritage. She was a featured expert on Fox News, The Morning Jam and in HuffPost. She has written 15 cookbooks. She was also a speaker at North Carolina State University during the Gluten and Allergen Free Wellness Event. She is a regular speaker throughout the US including the award winning Gluten-Free and Allergen Friendly Expo, where she signs books in the Author Area.
Tiffany has a compelling story that led to her gluten-free lifestyle. She is not your average author and is a Person You Should Know. Tiffany is available for speaking engagements, book readings/signings, cooking demonstrations, as well as gluten and allergy free promotional events. She would be thrilled to work with any company that instills the same healthy lifestyle that she, the Gluten-Free Mom, promotes. Connect with Tiffany on Twitter or Facebook
How did you get into the industry?
I initially got involved in the gluten-free community by self-publishing a gluten-free cookbook on Amazon in 2009. I had been diagnosed with Celiac disease in 2007 and found most of the gluten-free food on the market at the time to be bland. I started cooking from scratch and developing recipes for myself, from techniques my grandmothers had taught me as a kid. One of our family friend's daughter was diagnosed with a gluten and dairy allergy. She asked for a copy of my kitchen binder with the recipes. I was embarrassed to share my mess of recipes and decided to type up a book using Amazon. That first cookbook sold over 8,900 copies and our business was born.
Any emerging industry trends?
I see an emerging trend of lifestyle medicine in America. People are becoming more aware of holistic and integrative practices, which are having scientific results on health management. Recently both Cleveland Clinic and Mayo Clinic have opened areas of Functional Medicine within their campuses to offer a more whole-treatment approach to care. As our nation turns back to food as medicine, we will see a decrease in the cost of healthcare and an increase in the request for natural and organic products.
Any industry opportunities or challenges?
A new opportunity which is continuing to expand is within the telemedicine space. New smartphone apps are being developed to read and track biometric data, as well as share this data with your care team to provide you better support and management with your disease. We now are able to use smartphones to read blood glucose levels, heart rate, and more. You can order blood pressure and cholesterol meters from Amazon. This presents a big opportunity for health and wellness providers to develop programs for the smartphone for their clients.
Inspiration for the business idea, and your vision for the Business?
The original inspiration for my business was my daughter's diagnosis with Celiac and Crohn's disease. I was able to use Functional Medicine and food to help her get into remission. I wanted to help other moms do the same for themselves and their children.
What's next for the Business in the near future?
A new and exciting component to our business is our community education events and workshops. Launching our new boutique event series, Hacking Your Health Live, in 2019 proved to be a huge success. These events allowed us to be able to support the local communities in education and natural brand awareness on a personal level. We are also launching Hacking Your Health Pop-Ups this Fall, with a wellness program targeting community support for metabolic syndrome.
Your most difficult moment at the Business? (and what did you learn?)
One of the most difficult things is evolving to fit the needs of our community. We have learned through research and feedback that our community does not like traditional expo events and wants more experiential, social events where they can build relationships. Redesigning our traditional classroom workshops into a summer wellness party was a challenge. We learned that the client wants to come and learn through experience, rather than a traditional speaker setting.
Ideal experience for a customer/client?
Our clients most enjoy the personal touch and private coaching sessions, which are focused on their specific needs. We custom build coaching tailored to our client’s goals and provide weekly support for the duration of the program.
Career advice to those in your industry?
Coaching is a personal experience for the client. I have learned that organic marketing brings more sales.
What do I do best?
I can relate to my clients through my own experiences. I personally have 4 autoimmune diseases and 7 food allergies. I know what it feels like to not have the answers and struggle through the healthcare system for over 10 years. I know what it feels like to be in pain and not know why. I have empathy for my clients and truly listen to them.
What makes me the best version of myself?
The most important quality that has gotten me to where I am today is my listening skills. I am able to listen from my heart and truly hear how my clients are doing.
What are my aspirations?
My personal aspiration is to travel abroad with my girls and educate women on wellness.
My Biggest Success?
My biggest accomplishment to date is overcoming 14 years of infertility and having 3 beautiful daughters. I survived a colon rupture and got accepted to Functional Medicine Coach school after petitioning, as I did not have a medical degree the school required.
They are doing the best that they can in the moment.
My Favorite People/Role Models?
Brene Brown, Dr. Tom O'Bryan, Dr. Kristi Hughes
My Favorite Places/Destinations?
San Diego, CA
My Favorite Products/Objects?
Sharpie Thin Markers
Enjoy Life Foods Snacks
My Current Passions?