My Native Admission Statement: My name is Adam Drawas and I am a partner at WALKER DRAWAS, an LA-based marketing and communications firm specializing in fashion, beauty, lifestyle and consumer brands. Our goal is to amplify brands’ exposure to the consumer through unique and creative strategies. The commercial landscape is ever changing, and Walker Drawas creates programs and brand strategies to break through the noise of the consumer and media landscape.
How did you get into the industry?
My roadmap was very unconventional. After numerous failed attempts at design college, I migrated to London at the age of 18 and began working for renowned UK firm Concrete PR. There I managed and developed press and commercial strategies for some of London’s hottest brands. After four years there, I became President of UK design firm Lara Bohinc. There I managed their house brand as well as all design contracts with such luxury houses as Cartier, Shiseido, Lanvin, and more. In 2005 I was lured to Los Angeles by iconic costume designer Arianne Phillips, and her projects she was doing with Madonna. The industry was changing, and I was seeing celebrity play a much more critical role in the fashion industry, and felt I needed to immerse myself in LA to stay ahead of the curve. In 2007, I opened my namesake agency, and in 2015 we reformed the company as Walker Drawas, with my business partner Jennifer Walker.
Any emerging industry trends?
In the consumer landscape the refinement of social media strategies is still a major trend. More brands are putting significant focus into the optimization of consumer purchasing thru social media, which I find very exciting. I also am finding that the influencer profiles are changing- we are engaging more “real” people who stand for more diverse subject matters- not just fashion, wellness, and beauty.
Another key trend is how brands are showcasing their news- traditional formats of fashion shows and campaigns have shifted greatly; brands are releasing news and content at a much fast pace, and in turn having to create “moments” in more unique, cost effective ways.
Any industry opportunities or challenges?
I think the biggest challenge we find from our clients is working on new, disruptive strategies, on archaic budgets. It’s important to adapt financials and goals to the ever-changing shift in the consumer landscape. Many CEOs and CFOs look to us to define goals, needs, and create programs and budgets that align with these objectives.
Inspiration for the business idea, and your vision for the Business?
I have always had an obsessive passion for fashion. Being around designers and artists with unique perspectives on fashion and trends is what really gets me excited. Being able to amplify their message to the masses is so fulfilling to me. It enables their businesses to grow and continue creating art.
What's next for the Business in the near future?
Expansion. We will be expanding in additional cities due to the direct requests from our clients. We are also continuing to grow our influencer and digital divisions.
Your key initiatives for the success of the Business?
Stay ahead of the curve, be open to changing and adapting, be collaborative in your concepts and strategies, and be creative in getting to your goals.
Your most difficult moment at the Business?
Growth. Expanding your team and still giving your clients the most of you in the process.
How do you motivate others?
Through being an example to your team and compassion for your staff and clients. Exceptional people have exceptional problems, so it’s important to educate others based upon your experiences, and to be kind thru the process. And above all- listen!
Career advice to those in your industry.
Love what you do. You cannot devote 12hrs of your day to a career you do not live and breathe. Additionally, put as much focus into yourself care outside of business. You need to prepare your mind, body, and soul to tackle your business life.
What do I do best?
Sell the dream and deliver on my vision.
What makes me the best version of myself?
Sleep, serenity, and joy.
What are my aspirations?
To continue to expand this company and grow to bigger and greater heights.
My Biggest Success?
Having a team that is as committed and passionate for the business as we are.
My Most Challenging Moment?
I think it’s when a program just isn’t working. Sometimes what we feel will blow up, doesn’t always meet the mark. Understanding WHY is the core to the resolve, and that is sometimes hidden within layers of bullshit.
I will not dim my light to make you feel more comfortable.
My Favorite People/Role Models?
Costume designer Arianne Phillips (for her creative vision and wealth of knowledge)
Owner of Revolve, Michael Mente (for his savvy business education, and passion for his team)
Oprah (for her spiritual and emotional intelligence)
Designer Henry Holland (for his fun and creative vision)
Kim Kardashian West (for her business hustle and commitment to her brand growth)
My Favorite Places/Destinations?
Winters in Thailand
Summers in Ibiza
Mondays in LA
My Favorite Products/Objects?
Currently any eyewear from Luxottica (our client)
My Current Passions?
Fitness, yoga, travel, and my puppy Lennox
My Daily Thoughts:
Goal of the Day: end the day with serenity
Thought of the Day: What would Beyoncé do?
Action of the Day: Look cute, even if you aren’t feeling it
Deed of the Day: Smile when you don’t want to
Tip of the Day: You always have a choice. Choose wisely
What drink do you need to get through the day and at the end (and how many)?
A workout in the AM with Jerry Ford, and hot yoga with Modo at the end of the day- fitness and meditation is key
Most used App/Favorite Instagram Account?
What should everyone try at least once?
Where do you enjoy getting lost?
Chiang Mai, Thailand