Bio: Jennifer Walker began her career in public relations at AEFFE USA representing Alberta Ferretti in New York City. Walker continued her professional path by launching the iconic British brand Ben Sherman and umbrella brands Evisu Genes and MiH. She later joined renowned public relations firm LaForce and Stevens where she handled full scope service strategies as well as event support for H&M, American Eagle, Catriona MacKechnie, Milly and Twinkle, in addition to multiple special projects and New York Fashion Week shows.
As Vice President of PR and Marketing at ALLSAINTS, Walker launched the brand in the United States in early 2009 after its successful 15-year growth in Europe. Walker was responsible for the success of an aggressive retail rollout and long-term brand expansion.
In 2013, Walker moved to the West Coast to work with Quiksilver, Roxy and DC brands to elevate their trade marketing efforts across all channels. Walker then joined forces with Adam Drawas to form Walker Drawas. Together they have worked with some of the biggest players in the industry, including REVOLVE, New Era Cap, Puma, Universal Dreamworks, Hudson Jeans, PacSun, Ksubi, French Connection, Baja East, Lucky Brand, ColourPOP Cosmetics, Kylie Cosmetics, Kate Somerville, The Glam App, Ray Ban, Persol, Oakley and VOGUE eyewear.
How did you get into the industry?
I got into the industry when I was about a year out of college waiting tables in NYC. I found an ad on craigslist for an internship in PR at an emerging British brand called Ben Sherman. I wanted the job so badly but it didn’t pay much. To survive in NYC I worked 80 hours a week waiting tables and interning full time. It paid off.
Any emerging industry trends?
In digital press it’s all about the clicks. Media have to report the performance of the stories so it’s now our job to tell stories and provide links, and names that will help them achieve those clicks.
Any industry opportunities or challenges?
I think instagram and the changes it makes within its algorythms and the threats to get rid of engagement statics is going to extremely change the way influencer marketing is seen within the industry. I also think digital advertising is becoming smarter – now publications are able to offer guaranteed clicks through use of pixels and this is new and makes advertisers much more interested in that deliverable than impressions.
Inspiration for the business idea, and your vision for the Business?
My business partner Adam Drawas and I wanted to create an agency that excelled at multiple services within the industry. Many of our competitors are great at one thing or another, but here we are really able to maximize results because we create programs that sit under one roof and all the marketing components work together.
What's next for the Business in the near future?
Will have to wait and see! We will expand in markets, categories, and services.
Your key initiatives for the success of the Business?
We stayed out of the spotlight for a while and didn’t do any self-marketing. When we decided to finally do our first press interview with Forbes it literally changed the course of our business.
Your most difficult moment at the Business? (and what did you learn?)
Scaling this business without any investors or working capital has been a challenge.
Ideal experience for a customer/client?
My biggest thing is face time. Face time with my clients is invaluable.
How do you motivate others?
Work hard, play hard. I find that if my employees are happy and healthy they will be inspired. We encourage company team building, volunteer days and work outings to keep our team motivated to stay and thrive with us.
Career advice to those in your industry?
Don’t stress the small stuff – you’ve got bigger battles to win.
What do I do best?
My energy seems to be the thing that people like best about me and what I like best about myself. Although it was something I was born with – I do my best to keep my energy high and infectious with lots of selfcare.
What makes me the best version of myself?
I just go. I don’t stop to be tired. I will continue to fight until a job is done and my clients are happy.
What are my aspirations?
I’d love to do more work in the non-profit space. Animal rescue and ocean conservation is where my heart is. Im hoping to do more in those fields.
My Biggest Success?
Starting this company! Being where we are today has been and will be my biggest accomplishment.
My Most Challenging Moment?
Leaving my job at ALLSAINTS -a brand I launched and loved. It was like a very heartbreaking break up.
“One Team One Dream.” I firmly believe people need to work together to make a success. My team hears me say this all the time.
My Favorite People/Role Models?
Paul McAdam – a former boss and client I have worked with for over 15 years. I learned how to be a leader by working for him.
My Favorite Places/Destinations?
I spend all of my free time when in LA, in Malibu. I have a horse there and love hanging at the beach and unwinding.
My Favorite Products/Objects?
My Current Passions? (
The ocean will always be one of my passions. I recently spent a vacation in Tonga swimming with Humpback Whales and it was life changing.
My Daily Thoughts:
Goal of the Day: Keep a steady course even though things derail you. Always come back into focus and stay positive.
Thought of the Day: All will be ok.
Action of the Day: Make shit happen!
Deed of the Day: Don’t buy or use single use plastic.
Tip of the Day: Protect your energy.
A Day in My Life:
What do you love most about Your City?
I love how diverse it in in landscape and in people. I love that I can be in a city landscape, a hilly landscape and a canyon and beach all in the same day.
Favorite breakfast meal & restaurant?
I love Quavos Rancheros.
What are you doing at:
6:00 AM – I am laying in bed with a coffee and my dog answering emails.
10:00 AM – I just finished training and am getting ready for the rest of my day.
12:00 PM - Favorite Lunch spot/meal?
I love Erewhon natural grocery. I love their Killer Cauliflower wrap.
7:00 PM - I am having wine with friends.
11:00 PM – I am in bed sleeping.
What drink do you need to get through the day and at the end (and how many)?
Water. I would say Alkaline water –and lots of it!
Most used App/Favorite Instagram Account?
I use postmates a lot! And my favorite Instagram is account is….Mine? Lol!
What should everyone try at least once?
Where do you enjoy getting lost?
I enjoy getting lost in the canyons in Malibu riding my horse –I do that weekly.
Links I would like to share: