NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Darin Olien: Founder of SuperLife & Best Selling Author | Main | Daniel Gallant: Executive Director of the Nuyorican Poets Cafe »

Dave Milliken: Founder & CEO of Greetly

My NativeAdVantage:


Dave Milliken grows brands. His track record is consistent across startups, Inc. 500 and Fortune 500 companies, and across industries.

Dave is currently Founder and CEO of fast-growing digital receptionist startup Greetly. Previously he was VP of Marketing for Smashburger, named America’s most promising brand by Forbes. Prior to that Dave held marketing and strategy leadership positions for MillerCoors, LVMH, The Scotts Miracle-Gro Company and IBM.

What do you do best?

Thinking strategically. I have always been good at, and enjoyed, thinking a few steps into the future. There are two elements at play: being able to analyze a variety of insights while anticipating actions and reactions.

For example, Greetly was born from multiple trends coming together. It’s not that Greetly replaces a live receptionist. Rather, that position no longer exists in most businesses creating a poor visitor experience. Meanwhile, comfort with technology has given individuals a greater sense of control. And hardware has become incredibly inexpensive. Today, Greetly takes the form of an iPad receptionist app. Over time, Greetly will become even more seamlessly integrated into our business lives.

What makes you the best?

Haha, I'm not sure I would ever use the term “the best”. But I am a good listener. I listen to what people say. I also pay careful attention to what they do and I attempt to think open-mindedly to meld the two.

Not only did listening and watching help me create Greetly, but it has allowed me to make product modifications that are meaningful to our users.

How will you stay the best?

Continuing to listen. When you work on a product – whether my own startup, Greetly, or a very established product like Coors Light – you adopt core beliefs and assumptions. Staying great requires maintaining the open-mind you have when you go into a project. That allows you to uncover entirely new ideas. The next big idea and wave of inspiration will stem from open-mindedness.

What are your aspirations?

Personal: Finding a new activity to love, again and again. I have an amazing family and I’m an avid snowboarder. Most of us, as we move through adulthood, start to say “no” to new ideas and activities.

My aspiration is to seek and try new activities so I can find something new to love every few years.

Business: To turn Greetly into a sustaining business that makes people’s lives easier.

What fascinates you?

The potential to improve people’s lives.


I have a dream…


Franklin Roosevelt. He convinced every American to make sacrifices in the name of collective benefit.


I love two types of places.

The mountains. Any mountain, really, but especially those rugged Colorado Rockies. I enjoy the cool air, the open nature, and the mountain activities.

The city. The bigger the better. I can't get enough of the energy, assortment of foods and cultural opportunities of big cities.


Greetly, of course. After that, my favorite brand is the New York Yankees – a brand that stands for winning.


My family and snowboarding.