NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Lalin Anik: Assistant Professor of Marketing at the Darden School of Business, University of Virginia | Main | Francesca Valarezo: Founder & creator of Spiritual Rebel Yoga »

Yukon Palmer: Founder & President of FieldLogix

My NativeAdVantage:


Yukon Palmer is the founder and President of FieldLogix, which provides the first green GPS fleet management solution in the US. He started FieldLogix in 2002 and has grown it to an installed base of thousands of vehicles throughout the U.S, Canada, and Mexico. He founded his company with a $3,500 initial investment based on a business plan he wrote in the MBA program at San Diego State University.

What do you do best?

I feel that I’m best at managing others.  My background is in sales and it has taught me to be empathetic to others and formulate my solutions based on their needs.  I use this skill set to determine the root cause of any internal issues, empathize with my team members, and work with them to resolve the issues (or at least ensure them that they are on my radar).  I use leadership skills that I learned in college to ensure that we create plans, set milestones, check progress to plans and celebrate our successes.  In addition, solid management processes and communications are key to a positive outcome.

What makes you the best?

I am very meticulous regarding any project that we are working on.  I strive to come as close to perfection as possible by proper planning and taking time to include any new discoveries, even if our deadlines are extended.  Also, I understand when it is appropriate to seek consensus and when I must take the reigns to get something done in a timely manner.  Also, I pay attention to what our stakeholders (employees, customers, advisors) are suggesting, but have become much better at basing my decision on this input as well as my gut instinct.

Biggest success?

Building our proprietary FieldLogix asset management platform despite having very limited capital.  Seeing 60% revenue growth shortly after the launch of this product.

What are your aspirations?

Personal: Ensuring that I have a solid work/life balance.  Sending my kids to a great college and providing them with what they need to have happy and fulfilled lives.

Business: $100M in sales revenues.  Ensuring that all of our employees have the greatest career experience of their lives!

Most challenging moment?

Building our proprietary FieldLogix asset management platform with very limited capital.  We initially outsourced development to an overseas firm and they provided a crippled product.  Every time we demonstrated the product it would crash.  We only won 1 small customer during this 6 month period (who eventually quit the service).  It took us 4 months to rebuild the product from the ground up.  

Favorite Motto:

“Always do what you are afraid to do” – Ralph Waldo Emerson

Favorite People:

Steve Jobs, Irwin Jacobs, Craig McCaw (cellular industry pioneer)

Favorite Places:

Mission Bay (San Diego, CA); Kauai, Hawaii.

Favorite Products:

MacBook Air – it is very user-friendly and I probably spend 70% of my waking hours on it.

Current Passions:

The environment – I’m doing my best to help improve the environment that will be inherited by my children.  I believe that this can be accomplished by teaching people and organizations about the financial benefits of sustainable practices.

Education – I believe that the best way out of poverty is education. The children of poverty must have a longer-term outlook on their lives and see that excellence in academics is required to fulfill their dreams.