Patrice Tanaka: Founder of Joyful Planet & Chief Counselor/Creative Strategist of PadillaCRT


Patrice Tanaka is Co-founder, Chief Counselor & Creative Strategist at PadillaCRT.  Patrice co-founded her third PR & marketing agency, PadillaCRT, on September 1, 2013.  In so doing, she and her former partners at CRT/tanaka created with Padilla Speer Beardsley the "largest, employee-owned PR agency" and one of the "top 10 largest, independent PR agencies" in America.  She is also the author of "Becoming Ginger Rogers. How Ballroom Dancing Made Me a Happier Woman, a Better Partner and a Smarter CEO," published by BenBella Books.

What’s Your NativeAdVantage:

What do you do best?

Creative problem solving for people and businesses.

What makes you the best?

I pride myself on being able to come up with a creative solution to any problem.  I started my first agency because it was the best solution I could come up with to avoid having to fire four beloved and very talented colleagues when we lost our biggest client.  I led 12 colleagues in a management buyback from Chiat/Day Advertising to co-found PT&Co.  Within 7 years, we were named the #1 Most Creative PR Agency in America and the #2 Best Place to Work.

What are your aspirations?

To create a joyful planet!  My vision is a joyful planet created by 7+ billion people all coming from a place of joy, engaging joyfully with one another and making joy-filled contributions to the world.  My mission at Joyful Planet, my new business and career consultancy, is to help people unleash their joy and express it through their work.


Sunday morning, sitting at my breakfast table overlooking the Hudson, drinking Spanish coffee and listening to Buena Vista Social Club


Pursue your joy with a sense of urgency!


I love people committed to creating a joyful planet!


Hawaii, where I was born

New York, where I became myself

Greece, where my heart longs to vacation

Tucson, where I am one with the desert and my tribal ancestors


Good food and wine, especially a delicious Rioja Reserva


Ballroom dancing

Ginger Rogers

Pope Francis

The Dalai Lama and Archbishop Desmond Tutu’s “Book of Joy” Project

Girl Scouts

President  Barack Obama

President Hillary Clinton

Mangoes and Avocados

Peonies, gardenias and orchids

Pink sand beaches with bottle clear water

Greek music (I can hear the sunlight and water in the music)