Jon Katz: President & Co-Founder of eDivv Inc.


I’m a hard-working & passionate person.  As a kid growing up, my passion was basketball.  I played on 3 state championship teams in AAU, was 1st Team All-State Group 4 in NJ, and 2005 Somerset County Player of the Year.  I was a walk on at Binghamton University in my Freshman year and decided after only a few months that it was time for me to call it quits and begin pursuing my academic and professional career.  At that point, I put all my efforts towards becoming a great businessman.  I went to work for McGladrey & Pullen as an Audit Associate upon graduation, passed the CPA exam, and 9 months later, decided to join my father in his startup, Ektio Inc, athletic footwear with ankle support technology.  In 2014, I started eDivv with my long-time girlfriend, Casey Casterline and in May 2014, we were accepted into the Start Co. Accelerator Program where we lived in Memphis Tennessee for 5 months.  We met a ton of great people and were fortunate enough to raise an angel round coming out of the accelerator.  Now, we’re raising our seed round and have 10,000 users on the site.

What’s Your NativeAdVantage:

What do you do best?

Stay motivated and work-hard.  Being an entrepreneur, it’s easy to get down and let your emotions take over.  I feel I’m good at staying level headed and keeping my eye on the goal.

What makes you the best?

Seeing other people succeed.  I get motivated when others are successful, it makes me want to get out and work harder to have the same kind of success.

What are your aspirations?

I aspire to be a great person at all times.  I like making people happy and doing the right thing.



You miss 100% of the shots you don’t take


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Overcoming challenges

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A Good Meal