Melissa Joulwan: Author & Paleo Advocate


Melissa Joulwan is the author of the cookbooks Well Fed: Paleo Recipes For People Who Love To Eat and Well Fed 2: More Paleo Recipes For People Who Love To Eat, and the blog The Clothes Make The Girl, where she writes about her triumphs and failures in the gym, in the kitchen, and in life.

After a lifetime of yo-yo dieting and food as the enemy, Melissa found the paleo diet in 2009 and has been happily following it ever since. That year, she also underwent a thyroidectomy. In the aftermath, she became particularly interested in how diet affects hormones, body composition, mood, and motivation. These days, Melissa’s workouts are just as likely to include yoga and meditation as lifting heavy things and sprinting to stay ahead of the stopwatch.

Well Fed 2 was named one of the best books of 2013 by and was a Washington Post best seller. In 2014, it won the grand prize in the Writer’s Digest Self-Published Book Awards. Her first cookbook Well Fed appeared on the Wall Street Journal best sellers list, and she’s the author of the recipes in the New York Times bestselling book It Starts With Food by Melissa and Dallas Hartwig. She writes a column for Paleo Magazine, is a Community Ambassador for Experience Life magazine, and has been a featured chef for U.S. Wellness Meats and Lava Lake Lamb, as well as an instructor at Whole Foods.

What’s Your NativeAdVantage:

What do you do best?

I help people feel excited about adopting healthy eating habits by sharing delicious recipes and helpful tips. I encourage my audience to eat well so they can live their best life.

What makes you the best?

I’m empathetic; I have a history of yo-yo dieting and treating food as punishment/reward. I communicate with my audience from a place of kindness and compassion, with a dose of sassy fun. I enjoy food as a pleasurable, nutritious part of life — but it’s not my whole life. It fuels me and feeds me so I can do the other things I love. My recipes and advice help my audience find that same balance and peace in their lives.

What are your aspirations?

I’d like nothing more than to continue to do what I’m doing: learning about international cuisine, improving my cooking technique, and translating all of that into paleo recipes that any cook can master in their own kitchen.



Comparison is the thief of joy. -- Theodore Roosevelt


My husband Dave, my parents, and my cat Smudge.


Prague is my favorite city, and I love a comfy corner of a couch (anywhere!) with a copy of Jane Eyre in my lap.


I love duck fat because it makes everyday food taste special; potatoes roasted in duck fat make any meal a celebration. I always have Primal Pacs and RX Bars in my pantry for snack emergencies (or to fuel outdoor adventures like hiking and skiing). I’m also a big fan of truffle salt; it turns eggs -- hard-boiled, fried, scrambled -- into magic.


I love love love to move every day: heavy weight lifting, running, yoga, belly dancing, hiking, skiing, ice skating, walking... I love it all. And I balance that with meditation every day. I find creativity and joy in cooking, especially for other people, and I end every day with my favorite thing: reading a novel that transports me to other places and introduces me to people I’d never meet otherwise.

Web site: The Clothes Make The Girl -