Peter Shankman: Founder/CEO of The Geek Factory, Inc & Best-Selling Author

My NativeAdVantage:


Peter Shankman is the founder and CEO of The Geek Factory, Inc. a boutique social media, marketing and customer service strategy firm located in New York City with clients worldwide including American Express, Sprint, The US Department of Defense, Walt Disney World and many more. He is best known for founding Help A Reporter Out (HARO). In his little spare time he is also a B-licensed skydiver, adjunct professor of Marketing at New York University, NASA Advisory Board member, Entrepreneur-in-Residence at Dell, angel investor with multiple start-ups, sub-4 marathon runner and Ironman. A tweet of his was voted one of the top 10 Tweets of 2011 by ABC News and Twitter. Peter recently authored the best-selling book Zombie Loyalists: Using Great Service to Create Rabid Fans.


What’s Your NativeAdVantage:

My ADHD. Managed properly, it allows my brain to race at a constant 1,000 miles per hour. I do more, get more done, and am generally happier.

What do you do best?

I come up with great ideas and figure out how to implement them.

What makes you the best?

Get made fun of enough in school and you learn not to care about what people think about you. As soon as you stop caring about what people think about you, it opens up a whole world for you to do whatever you want.

What are your aspirations?

Personal: To be a good father to my daughter

Business: To make a difference in the world.

What fascinates you?

I’m a skydiver. So gravity is amazing. I’m always figuring out how to beat it. I’ve yet to figure it out.



If you can’t change the people around you, change the people around you.


Richard Branson, Bill Clinton




Smaller, faster, better


Skydiving, Running, Ironman Triathlons, Saving homeless pets