Born and raised on the slopes of the cascade mountains, Ross has spent a lifetime in pursuit of his passion for environmental, entrepreneurial and creative endeavors. He graduated from Montana State University in 2008 with a degree in filmmaking, which he has since used to create numerous films and videos for clients within the action sports industry. However, Ross' interests are not limited to filmmaking alone, as he is an avid participant in many of the sports he documents and a budding entrepreneur.
In 2002, Ross began knitting hats for friends and family, and in 2005 this pass-time hobby turned into what is now known as Rime Knits. This humble small business venture creates a variety of headwear aimed at the ski and snowboard marketplace, while reflecting Ross' own set of values. The products are created using recycled, renewable and organic materials wherever possible, and each for each one sold they plant a tree through donations to non-profit organizations. The name itself, Rime, comes from the type of frost that forms on windows during winter mornings, while it also alludes to the literal rhymes printed on the tags that are meant to inspire positive thinking and action.
In 2014, Ross set out to produce his first feature documentary film, 'Tamashii'. This is a social documentary that aims to question our dependence on technology and its effects on future outdoor and social engagement. The film is the first under yet another small business start up managed by Ross, known as 'Hemlock Creative'. Their mission, as their website suggests, is to create "films that inspire active outdoor adventure." He and his crew shot the film over a several week period in Japan, and are currently running a Kickstarter to fund post-production of the film here: https://www.kickstarter.com/projects/694818519/tamashii-a-social-documentary-told-through-skiing
Ross currently resides in the pacific northwest, although he is finishing an MBA at a university in Melbourne Australia through this fall. You can learn more about Ross' work at www.RossJReid.com, www.RimeKnits.com, and www.HemlockCreative.com.
What’s Your NativeAdVantage:
What do you do best?
Honestly, I wouldn't say that I'm the best at any one thing. I sort of consider myself an '80%er' in many different things, a jack of all trades if you will. With the rapid development of many industries we're seeing these days, I think it is more beneficial to have a wide skill set to use to your advantage than having a narrow focus on just one or two. For that very reason, I've worked at gaining experience and skills in all aspects of filmmaking, some tech and web building experience, as well as business and marketing.
What makes you the best?
Over the years, I've developed a wide range of skills across multiple disciplines that, I believe, gives me an advantage in the rapidly evolving business and creative environments we find ourselves in these days. To be able to step in and get things done effectively regardless of what aspect of production it may be is a much more valuable asset than being an expert in only one. I feel that it gives me the ability to adapt quickly, think on my feet, and stay productive.
How will you become the best?
I aim to create passion-driven projects through utilizing these skills, with the hopes of inspiring a wide range of people to become more environmentally conscious and active in the natural world that we depend on.
What are your aspirations?
Personal: I'd like to have a dog someday that I could take on adventures all over the place...maybe a van of some kind to travel and live out of as well? Once I'm an 'adult', my plan is to own two properties - one at the beach, and one in the mountains. Preferably both of these would have treehouses on them...
Business: I'm not exactly sure down which of the many paths I'll travel down business-wise, but I have a personal mission statement that I know I would adhere to regardless. It's to use my passion for the outdoors to encourage active involvement in environmental issues around the world, to inspire people to get outside and fall in love with the wilderness so that they are more inclined to protect it.
What fascinates you?
There is a lot out there that still captivates me; I think that's the beauty of staying young at heart while growing up. If you are always curious, you'll never stop exploring, never stop learning, and always be finding new things to inspire and invigorate you. I'm naturally drawn to things I don't understand because I love to learn and problem solve. If it's an interesting article, an informational video, or some other source of mind-bending information, I'm clicking it. I'm also a big fan of a good book!
"Do what you love, and you'll never work a day in your life" has always been a motto I follow in all my 'work' related pursuits. I'm also a big fan of "Only when we've cut down the last tree and polluted the last river will we realize that we can't eat money." That one really makes you think...
Yvon Chouinard has always been someone I've looked up to. Not only has he been an ambitious entrepreneur and outdoorsman, but he's never wavered from his moral grounds for the sake of profits, and I think there is a lot to be said about that.
The mountains of the PNW are where I grew up, so they will always hold a special place in my heart. However, the coastlines of North America and Australia have slowly been becoming some of my favorite places to spend my time.
It depends what the product is! I enjoy things that are built to last, not built to replace, and anything created from a morally and environmentally conscious set of values always gets a high mark in my book.
I love to ski more than anything in this world, but surfing is a very close second. Beyond that, there are a host of other outdoor activities I gladly pursue when time allows, from biking to fly fishing to something as mellow as hiking. Being outside is definitely my favorite thing ever, and I think it's important to stay connected to the systems that ultimately, we all depend on. I also have a strong drive to create, innovate, and am not afraid to take risks when no one else will, as long as I see the outcome doing a greater good than doing nothing at all. Life is short you know, and to me the risks associated with doing something great that could make a lasting positive impression are always worth it.