NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« DMITRI KASTERINE: Photographer | Main | Peter Sciretta: Founder & Editor of »

Tosca Reno: NY Times Best Selling Author & Founder of the Eat-Clean Diet® 

My NativeAdVantage:


Tosca is a New York Times Best Selling author, Founder of the Eat-Clean Diet® health revolution, health and wellness transformation coach, motivational speaker, star of Gemini award-winning reality TV show "Tosca: Flexing at 49," physique competitor and mother of 4.

Reno started her career at an age when most would consider retiring. She earned her first Oxygen cover at the age of 43 and has kept a steady pace of covers on various magazines since then. Her particular brand of "take no prisoners" and walking the talk, has made her a widely respected entity in many circles. She has competed in several physique as well as endurance contests since her early bodybuilding days and most recently won her class in bikini at age 52. She proves you can be sexy, smart, strong and inspirational no matter what the age. Knowing that there had to be a back up plan to owning a tight physique, Reno capitalized on her brains by becoming a proficient, renowned and respected writer. Earning the title of New York Times Best Selling Author is a highlight of her career and one she plans to repeat. As comfortable in front of a camera as on stage, Reno is a name to remember as her career picks up pace with TV shows and more in development.

Founder of the Eat-Clean Diet® series that kicked off a food revolution by the same name, this New York Times best-selling author of Your Best Body Now, the Eat-Clean Diet® series, and The Start Here Diet has been helping an ever-increasing number of followers lose weight and get healthy with the Eat-Clean Diet®.

Visit to learn more about my transformation and personal story, more Eat-Clean recipes and resources to launch your own transformation.

(Click to purchase)

What’s Your NativeAdVantage:

I’m unusual in the fitness industry because my focus is not on creating a perfect exterior physique so much as building a functional physique fuelled on Clean Nutrition.  I performed my own physique transformation using this strategy, because, although it’s nice to have a sexy body, it’s better to have one that functions well and has a capable brain to go with it.  I use nutrition and exercise to enhance both, teaching others how to do the same.  

I’m also unusual in that I am not a 20-something in this industry but an exemplar of the Baby Boomer generation.  At 56 years of age, I’m giving the youngsters a run for their money.  I love to challenge norms, defy expectations and deliver something new.  When I talk about shaping a functional body instead of a size 4 illusion of that, it shocks most who listen.  But it works.

What do you do best?

I’m best at defying norms and inspiring others to do the same.  I didn’t start in the health and wellness industry at a young age, like most.  I was 40.  I competed, posed in bikinis on the covers of magazines, and became a New York Times best selling author at an age when most would never consider it.  

I have challenged norms of eating by Striking Sugar and Eating Clean. Both of these health-creating programs help people learn to question what they are eating and to consider the role of nutrition in their own health care.  Through my motto of Self Care is the New Health Care, millions have been empowered to take charge of their own health in practical, rewarding ways.

What makes you the best?

I don’t worry about the competition because when I do what I love to do - promote a planet full of functionally fit people through Clean Nutrition and exercise – the result is unique and compelling.  My story is not one a direct line story from youth and beauty to success.  It took many falls, obstacles and painful lessons to develop the brands of Tosca Reno and the Eat-Clean Diet®.  I’m best at being authentically me.  I tell my story.  I share my failures.  I lift people through their challenges by accepting my uniqueness.  

I’m a born communicator.  Writing, speaking, TV and social media platforms are exciting places for me to occupy.  Here is where I find my stride.  Here is where I connect.  Ultimately it is the connections I have built through authentic communication that has created the following I have.

(Click to purchase)

How will you become the best?

I can only be my best if I am willing to admit that I am never really there.  The pursuit is what keeps me going.  I desire it in every cell of my body.  Being the best means reinventing yourself, keeping yourself relevant and being willing to admit weakness and failure.  That’s when you are ready to climb.

What are your aspirations?

Personal: I dream of meeting someone again.  After the loss of my late husband, from whom I learned true love, I long for that connection with someone special.  It is also important for me to keep strong family connections and dream of doing that here in my home but also in many other places on earth – travel is a powerful catalyst for cementing bonds and creating growth in oneself.

Business: My goal is to create a powerful global brand that becomes the vehicle for positive wellness changes in everyone’s lives  because optimal wellness is everyone’s birthright.  I will fight for that change.

What fascinates you? 

Doing things any way but the normal way.

(Click to purchase)


Ice cream = vanilla, treat = latte, sandwich = Ezekiel bread topped with hummus avocado & sea salt, body part to train = glutes, cardio workout – interval sprints


“Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it!”―  Johann Wolfgang von Goethe


People who have struggled, fallen, gotten up and made something of themselves.  Edison failed 1000 times before he created the light bulb but he did it. I admire that kind of grit.


Cape Split and Cape Breton Trails in Nova Scotia, my gym and a sweet smelling, freshly made bed


Beleza Brazil workout pants, my Land Rover, Well&Co functional nutritionals, my Strike Sugar Challenge, this computer (I can’t work without it) and my iPhone 6+


Making meaningful connections with people, reaching into someone’s life through the power of my words to help them achieve wellness, weight lifting and sprinting, my family, clean food.

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