Bill Rinehart: Founder & CEO of DUFL

My NativeAdVantage:


A groundbreaking serial tech entrepreneur and leader, Bill Rinehart has built and orchestrated successful exits for 5 companies in 15 years, serving as the driving force behind startups and enterprises that have helped shape the Internet as we know it today. At DUFL, Bill drives overall strategy, manages operations and oversees commercial activities. Prior to founding DUFL, Bill was founder, chairman and CEO of Unicorn Media, a cloud video ad insertion technology that was acquired by Brightcove for $49M. Before that, he founded and led Limelight Networks, a global leader in digital content delivery that was backed by Goldman Sachs Capital, Oak Investment Partners and Palo Alto Investors to a successful IPO. Bill also co-founded and served as chairman of Octoblu, a real-time connections and communications management pioneer that was later acquired by Citrix. He has also held senior leadership roles at GlobalCenter, Critical Path and Genuity during his career.

Bill built DUFL to put modern logistics networks to work for business travelers, who typically use those networks to move inventory and people from place to place but are still burdened with maintaining and manually hauling their personal belongings with them on business trips.

What’s Your NativeAdVantage:

What do you do best?

See a need in the marketplace and execute a business to address the need. Also, hiring the right team makes a big difference. Knowing who to hire and putting them in the right job and encouraging them for success is crucial.  

What makes you the best?

The team of people that I have around me. I feel it’s incredibly important to put the right people in the right positions and allow them to run those portions of the business. It creates an atmosphere where everyone knows that they’re making a difference and their contributions are valuable to the company. I feel that telling smart people what to do is very counterproductive in building a meaningful business.

How will you become the best?

By hiring the smartest most talented people and allowing them to do their job. My team and I live by the mantra “No one is going to out think us or out work us”.

What are your aspirations?

Personal: My personal aspirations at work are to create great companies that create a lasting value for shareholders and customers and to put people in positions to succeed -  thus adding value to our shareholders, our customers, and our employees. 

Business : I want to build a company that solves problems for customers, is sustainable and creates a lot of jobs.

Motto: What do you want to live by?

Good things come to those who work their asses off and never give up.

People: Who do you want to meet?

Muhammad Ali

Places: Where do you want to go?

I’ve been fortunate enough to go to most of the places that I have wanted to visit, but I’d still like to go to Brazil, and I’m hoping to find the time to do that soon.

Products: What do you want to have?

A self driving car.

Passions: What hobbies/interests do you want to learn/excel at?

I would like to become better at golf, and I would like to fly-fish more often