Rouja Koleva: Broker, The Agency

My NativeAdVantage:


Rouja specializes in design-centric and architecturally distinct properties in Los Angeles, California as well as international real estate. Before real estate Rouja spent years in the entertainment industry as a designer, winning an Emmy Award and working on a number of Oscar nominated movies. In addition to English, Rouja speaks Spanish, Russian, Bulgarian and some French. She has lived around the globe before making LA her home. The years spent in London, Paris, Montreal, Havana and Berlin (among others) help her understand and effortlessly relate to people from different cultures.

(Presidential Palace, Cannes, France)

What do you do best?

Connecting with people and turning them into friends and clients. Understanding that every person and every situation requires a different approach, that there are no universal recipes. Communicating. Thinking, talking and listening. And being brutally honest - it goes a long way, especially in this business.

What makes you the best?

My tenacity, ambition and drive. My enthusiasm: nothing is as contagious as enthusiasm. The ability to adapt to the situation and find a solution by thinking out of the box. My flexibility coming from experience with people from different cultures, fields and walks of life.

How will you stay the best?

By always staying hungry. Hungry for life, success, new experiences and new horizons. It takes brains, guts and a lot of hard work. I’m fortunate enough to have the first two and I’m putting in tons of the latter.

What are your aspirations: business & personal?

Personal: I want to give my lovely daughter Mia a great start in life, I want her to grow up happy and open and smart. I want to teach her everything I know about the world. Things like how to make an entrance, some martial arts, how important travel is, you know - the basics. I’d like to travel some more, maybe buy a yacht.

Business: At The Agency I have the privilege to work with the best. Mauricio Umansky, Billy Rose, and Santiago Arana are a great inspiration, among many others at our office. I want to continue selling amazing homes and meeting amazing people. I love what I do and have fun doing it – I just want to do more and more of it until I reach the top in LA, it’s pretty simple, really. Fight for your clients’ interests, make money, love what you do and do it right. Success is doing ordinary things extraordinary well.

(1307 Sierra Alta, Sunset Strip)

What fascinates you?


Favorite Motto?

Impossible is nothing. If you can dream it you can do it.

Favorite People?

Steve Jobs, Mick Jagger, Oscar Wilde, Frida Kahlo, Richard Branson, Bansky, the list goes on.

Favorite Places?

South of France, all Italy, Havana, Berlin, Montreal, Tulum in Mexico, my Beverly Hills office (the coolest office in LA!), my home in West Hollywood.

Favorite Products?

Tom Ford sunglasses, Gucci Rush EDT, Audi A5 convertible, iPhone

Current Passions?

Kickboxing, traveling, the ocean, wine, espresso, design, architecture, music.