NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Don Moyer: Co-Founder of ThoughtForm Inc | Main | Roberta Matuson: President of Matuson Consulting »

Andrew McClure: Bringing I.o.T to Agriculture

My NativeAdVantage:

Bio: "I.o.T represents a democratising of computer hardware - opening up huge scope for innovation.  We find ourselves at the beginning of a new revolution.  As a farmer and software engineer, my goal is to work towards developing solutions that improve on current ways of doing things - both in terms of their productivity; and their environmental effect."

What do you do best?

The only thing that most of us can do “best” is to simply to be ourselves.  We are the only people who can be ourselves so will naturally be the best person to do this!  

What makes you the best?

I’m a software engineer.  I’m certainly not the best. But I’m one of the most stubborn.

How will you stay the best?

One of life’s greatest challenges is how to be the “best” version of yourself.  And that implies a lifetime of trying; of learning from failure; and graciously accepting the disappointments that come when you let yourself down.

What are your aspirations?

Personal: My Personal aspirations are simple.  To live with integrity; and to have as few regrets when I leave this place as possible.  (Which of course being a dad now means seeing my children prosper emotionally and financially)

Last year I had a battle with Cancer – I was diagnosed with stage 4 Non Hodgkins Lymphoma.  After a nasty period undergoing chemo they have given me an all clear!  But what I will always remember is that when you are facing a possible end, the things you have left are your memories.  Try to make sure they are good ones.

Business: Business is a means to an end. To put food on the table. To put your mind and body to good use.

In this Information Age we are blessed with being able to change the world around us by being a visionary and a good engineer/leader.  The fact that we can make a business through working creatively and improving the lives of others should never be taken for granted, nor should our ability to think and work and realize our vision.

When it comes to business the questions I ask myself are these – will all parties to a transaction benefit? And will I feel good about myself when it is done?

What fascinates you?

The look of awe in children’s eyes as their brains make new connections.

What are Your Favorite:


There are so many quotes and metaphors that I keep at bay for the right occasion (including of course many from Mark Twain and Henry Thoreau), but one of my favourites is the classic from Eleanor Roosevelt: “The future belongs to those who believe in the beauty of their dreams.”

People: Here are a few of mine:

My wife and children.  Who could ask for more.

Bill Evans for giving us such introspectively beautiful jazz piano

Pat Metheny for reaching rare levels of spirituality with his guitar playing

Elon Musk for being a real day engineering and business super hero and model

Steve Jobs for his vision of the Mac and Apple

Lee Quan Yew for showing us that political leadership can make a change for the better

John Law for showing what can be done with smarts and chutzpah (although the ending wasn’t that great!)

Tyler Durden – although fictional, we are all Tyler Durden now. Stay strong.

Ross Clark Jones for charging where lesser mortals fear to tread.


Surfing 6’ Lennox Head - Australia at low tide in mid winter with only a handful of guys out.


My Macbook Air

The Colin Archer

And I haven’t got one yet, but I’m excited by Elon Musk’s Powerwall!

The electric weed killer ( which as far as I know is yet to be produced!)

Currrent Passions:

The world is facing challenging times.  I urge the quiet engineers and farmers; the men and women of peace to stand strong together through this and help realise a better world for tomorrow.

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