Mikki Glass is the Founder and Chief Operating Officer of With You. Mikki has spent more than 20 years in advertising and branding working with an array of leading advertising agencies and global branding firms to help grow top consumer brands including NBA, Estee Lauder, Pepsi, Palmolive, Siemens and more. Having successfully launched and run her own marketing company, Mikki has been working toward bringing With You to market for nearly ten years. Inspired by her father and encouraged by her family, her passion for this brand and its success drives her dedication each and every day.
What do you do best?
Understand my personal strengths and weaknesses – and then hire people who have strengths where I do not. I surround myself with people who round out my skills and bring qualities and experience I do not possess. It makes for a much stronger team and allows people to really run their own lane.
What makes you the best?
Our brand, With You, comes from a real story and a place of authenticity and we always put that first. Our goal is to give people a meaningful way to carry those they love with them. Having a beautiful, high-quality piece of jewelry that is well priced is the point of entry. It’s the personal attachment people have to the pieces that makes them so special. We have wonderful conversations with our customers who share their stories and play back their reason for purchasing our lockets – it’s truly about the sentiment.
How will you become the best?
Hard work. As a team, we are relentless in our efforts to keep this company moving forward. We constantly evaluate our products, customer service and messaging and push hard to make improvements each day. We see a bright future and we know it won’t happen on its own.
What are your aspirations: business & personal?
Personal: To be a good partner to my husband and a good mother to my daughter. I want to live a life that makes me happy and makes the people around me happy. My father died young (just 61) so I always try to live in the moment and appreciate everything I have and everyone I love.
Business:To be the next big brand in jewelry – I know With You has huge potential. For ten years, I believed in this idea and now it has come to life. I’m going for the jugular.
What fascinates you?
I’m fascinated by extreme kindness.
It’s not the mistakes you make. But what you do with them.
Stories about the human spirit and extraordinary individuals move me and inspire me to do better.
I love the water. I’m cautious with the ocean and its enormous strength, but being able to see it every day is incredible. I grew up in a land-locked state, so living on the coast is one of the wonders of my life.
It’s always delightful when something just works really well. Especially when it fills a need I did not realize I had!
Animals. I grew up with five dogs and seven cats and have spent a lot of my adult life rescuing animals and trying to make a difference in that way. We just rescued three kittens. We found great homes for two of them, but I had to keep one!