Yali Saar is the CEO and Co-Founder of Tailor Brands, a revolutionary online logo and brand design platform that uses machine learning to fuel innovation. Tailor Brands is currently used by over 50,000 businesses in 35 countries across the world. Prior to his work at Tailor Brands, Yali founded Raising the Bar, a worldwide initiative aimed at making education a part of a popular culture by creating one of a kind, knowledge-driven events in unusual locations in NYC, SF, Hong-Kong and Sydney. Yali’s background comes from the intersection of creative marketing and media. He started his way creating havoc for three years as conflict-correspondent in the Middle East, spent time as a spokesperson for key political figures, and served on different creative teams for ad-giant BBDO.
What do you do best?
We make great design affordable by manipulating computer algorithms to follow creative patterns. In simple terms, we are able to produce high quality logos, business cards or websites, without the use of templates, in a matter of seconds. We started Tailor Brands because we wanted make design accessible to the 99% that don’t have ad agencies, creative studios or in-house designers, to help them out.
What makes you the best?
We are breaking the paradigm that the higher the quality, the higher the price. Great work requires a lot of time, and the better the individual doing the job the more expansive that time is. With Tailor we managed to reduce the time and drive the costs lower for the end consumer.
How will you stay the best?
Keep innovating and make the impossible possible. Whether it’s by teaching a computer to create abstract shapes that have a logical interpretation or creating a one-stop-shop that takes care of your entire branding needs automatically.
What are your aspirations: business & personal?
Personal: Being happy, being creative, and never being afraid of trying, learning, or failing.
Business: Creating the next generation “mega agency”, one that can create branding for anybody, regardless of their budget or the size of their business.
What fascinates you?
How the right cover can make a book’s content more interesting.
Try, Fail, Repeat.
My team, my girlfriend, my mom, my dad, my friends and Winston Churchill.
NYC, Tel-Aviv, Tokyo. The order keeps on changing.
Design Centered brand: Apple, Aesop, Muji and obviously Tailor Brands.
Travelling, absorbing inspiration, and writing it down for when I can use it for something.