James Day: Co-founder of Mous

My NativeAdVantage:


James Day is a co-founder of a fashion/tech hardware brand, Mous. Mous in the short run is solving all the headphone frustrations. After an internship at Procter & Gamble, James took the risky plunge into startup life, moving to a world of sofa surfing and teaming up with co-founders James Griffith and Josh Shires. In just 9 months, Mous has been through an incredible journey; from a successful Kickstarter for their first product, Musicase, an iPhone case that retracts earphones and coverage in the likes of the Daily Mail, Telegraph and CNN to moving co-founder Josh Shires permanently to China! The team are now gearing up to a big fashion launch this Christmas with retailers globally. See the product in action: https://www.youtube.com/watch?v=0tg8gJ_0B_4 Visit www.mous.co to learn more about our story and brand.

What do you do best?

I’m really damn persistent and don’t conform to the norms. Probably one of the funniest but best examples of this would be when I wanted thousands of pounds worth of PR for my Kickstarter launch. Pay for it? Hell no. I broke into the offices of all the major publications I wanted to talk about Musicase, sold them on the story and the product and got a 100% success rate! This tenacious approach really works – it’s a refreshing style for buyers and journalists from the standard day of work. I live and breathe on the belief you truly can create your own success – you've just got to manifest opportunities and grab anything by its horns and give it your all.

What makes you the best?

Honest answer has to be my recognition of every mistake we’ve made at Mous. The beauty of a young brand is you can make countless mistakes, reflect on them and make sure you don’t make the same mistake again! As a team, we constantly take a step back from the business and ensure we take onboard these learning’s; It’s far too easy to be too focused, overlook your mistakes and avoid seeing the bigger picture.

How will you become the best?

Keep on making mistakes and learning, keep being bold and ‘out of the box’ with my approach in order to create my own opportunities.

What are your aspirations: business & personal?

Business: To build a global fashion brand

Personal: To become fluent in Mandarin - my factory are helping me learn!

What fascinates you?

Business fascinates me! I just love learning the full end to end once I've done hardware successfully, I want to move to software and learn a whole different process and throw myself in the deep end again. Startups are just great, I am forever learning in areas ranging from Retail to IP to Manufacturing in China – it’s just crazy!

Favorite Motto?

Fail fast. Learn Fast.

Favorite People?

Richard Branson, Jony Ive, Steve Jobs

Favorite Places?

Shanghai, Kuala Lumpur

Favorite Products?

Im an Apple lover; the iPhone 6 is stunning.

Current Passions?

Golf, Skiing, Asian Culture and Business.