Ryan Harwood: Founder & CEO of PureWow

My NativeAdVantage:

Bio

Founder & CEO of PureWow, the digital lifestyle publication reaching more than 6+ million women per month. Wharton graduate. Prior to launching PureWow, Ryan worked for Goldman Sachs and was instrumental in the development of the Goldman Sachs Private Bank as part of the key executive team.

What do you do best?

PureWow’s team finds the intersection between branded content and native advertising and makes it work for both our audience and our clients. We have put our stake in the ground in saying that native is the best form of digital advertising. We believe it’s a win-win for both the audience and the brand. It allows for storytelling and education without disruption of the reader experience. We’re not big fans of intrusive high impact ads that are a nuisance rather than an added value. We’ve heard time and time again from our readers that they recognize brands have a lot to give, they just want it done in a smart way.

What makes you the best?

I believe that what makes us best as it relates to native are our ideas, the execution of these ideas, the quality and speed of our creative team, and the engagement of our audience. The thought and care we put behind each and every campaign is second to none. We think through user experience, design, content, packaging of the content and social interactions, just to name a few. Our speed to market with these custom programs is best-in-class and the way we’re able to keep costs efficient for all parties involved. We have a know-how and process and use technology to our advantage to avoid the hurdles that come with custom programs. We know how to scale the programs using our owned audience, social reach, and partnerships based on client objectives. After much research, we’ve noticed that time spent with the content, the social engagement, and the brand metrics on the back-end of these campaigns are all superior to any other form of digital advertising.

How will you stay the best?

PureWow will continue to push the envelope. We will innovate on our ad products, especially in the native space. We will make sure we create great content regardless of a brand partner being involved or not. Remaining hungry and humble is important.

What are your aspirations: business & personal?

Personal: Be happy. Continue to love what I do for a living. Work with people I want to work with. Build a happy and healthy family. Spend time with our parents. Be nice to everyone. Live within the moment.

Business: We found an underserved demographic of women (Upper millennial and Gen X) with PureWow. We want PureWow to be synonymous with a positive lifestyle for these women. We are born out of digital expertise but will expand into other areas of their lives. We believe it’s crucial to stay true to the witty/intelligent voice and the true utility of the content.

What fascinates you?

The speed of our industry. I left the finance world for media/tech only 5 years ago and the industry has changed drastically over the course of those 5 years. You need to constantly stay on your toes or the reality is you can become obsolete pretty quickly; survival of the Fittest.

Favorite Motto?

Life is 10% what happens to you, and 90% how you react to it.

Favorite People?

My Family & Friends, my colleagues, and the NY Knicks.

Favorite Places?

NYC, Miami, Mykonos, Barcelona, Winding Way in Water Mill, Sundance in Utah.

Favorite Products?

Anything Apple & Google, my 2006 iPod, Hu Kitchen, Chocolate Babka from Breads Bakery.

Current Passions?

NY Knicks, Tennis, Basketball, and Entrepreneurship

www.purewow.com

https://www.facebook.com/PureWow

https://twitter.com/PureWow

https://twitter.com/RyanHarwood27