NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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Dr. Lindred L. Greer: Professor, Speaker, and Writer

My NativeAdVantage: Professor, Author, and Public Speaker


Dr. Lindred L. Greer is a professor of Organizational Behavior at the Stanford Graduate School of Business. She teaches the core Groups and Teams course in the MBA program, and she recently launched a course on the Psychology of Start-up Teams. Professor Greer’s research focuses on the impact of team composition on intragroup conflict and team performance, particularly in early stage start-up teams. She has a particular interest in how teams are composed in terms of power, status, and leadership structures, and when and why particular forms of team composition may fuel power struggles and conflicts within organizational teams. When investigating teams, she often adopts a multi-level theoretical approach in understanding how individuals within the same team may differentially experience team structures and processes. In carrying out her research, she employs a variety of methods, including field (ranging from survey to quasi-experimental studies), laboratory, and archival research. Her research appears in academic journals such as Science, Journal of Applied Psychology, and Organizational Behavior and Human Decision Processes.

Professor Greer is Associate Editor at the journal Small Group Research, and she is on the editorial boards at the Academy of Management Journal, Administrative Science Quarterly, and Organizational Behavior and Human Decision Processes. She has received numerous professional awards, including the American Psychological Association Division 49 Best Dissertation Awards, best paper awards from the Academy of Management and the International Association of Conflict Management, best reviewer awards from the Academy of Management journal, and best teacher awards, including the Hamaker Teaching Prize. She regularly engages in public speaking for both university and corporate events, and is frequently mentioned in the popular media. Professor Greer joined the Stanford Graduate School of Business in 2013. She received her BS at the Wharton School of Business at the University of Pennsylvania and her PhD in Social and Organizational Psychology at Leiden University in the Netherlands.

What do you do best?

Conceptual thinking, Creativity, and Sharing my passion for teams with others I love thinking about ideas – watching people interact and developing and testing predictions of what drives their interpersonal dynamics. Living my life in a constant state of people-watching and developing creative research questions from them is an absolute passion for me, and has been infinitely valuable for both my research and teaching.

What makes you the best?

Resiliency, Passion, and Organization In the university world, similar to other professions, there are a lot of ups and downs. The ability to navigate this – to be resilient - is the most essential trait for success. For me personally, I learned the adage of ‘if you fall, get back on again’ at an early age with horseback riding, and that mentality to rise to face every challenge I think has been essential in my career so far. Additionally, and relatedly, I think part of what enables this resilience is my absolute passion for what I do – I get to live out my absolute dream career on a daily basis, and my love for what I do – thinking about how people interact day in and day out – helps me stay strong and focused. Last, in order to manage everything that comes with a busy career, I tend to be (perhaps overly) organized – there is always a Plan B, C, D, and maybe E for every given situation at work, both in terms of teaching and research. Being organized and well-prepared always helps plan out my next steps when its time to pivot.

How will you become the best?

Staying strong, believing the dream, working fanatically, and never giving up! I believe that getting to the top comes from having big dreams, believing in and chasing them, and never giving up on them. Maybe you end up in a slightly different place than you initially imagined, but you’re always better off than not having thrown yourself into the quest in the first place.

What are your aspirations: business & personal?

Personal: Competing at the international level in dressage (a form of horseback riding, think ballroom dancing with a horse)

Business: Writing the definitive popular book on the psychology of start-up teams to help more start-ups make it big! And even more importantly, getting tenure at Stanford!

What fascinates you?

People! Everything about them. At the moment, particularly fascinated by the dynamics of early stage start-up teams – why they work and why they fail.

Favorite Motto?

“Shoot for the moon. Even if you miss, you'll land among the stars.” ― Les Brown

Favorite People?

Hillary Clinton, Sheryl Sandberg, Margaret Neale, Keith Murnighan, Huggy Rao, Edward Gal, Brandon Sanderson

Favorite Places?

Amsterdam, San Francisco, Geneva, London, Paris, Tuscany, Northern New Mexico

Favorite Products?

Everything Apple, Apps – Waze,, FindMyCar Chocolate, Coffee, Chardonnay, Avocados

Current Passions?

Travel, Horseback riding, Learning, Yoga, Running, Start-ups

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