NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

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Susan Hatje: GM of Mandarin Oriental, NY

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Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

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Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

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Douglas C. Smith: President of EDSA

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Chef Bill Telepan

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« Ben Manilla: Owner of Peabody Award Winning Ben Manilla Productions & Lecturer at UC Berkeley Graduate School of Journalism | Main | Alan M. Benson: Assistant Professor of Management at the University of Minnesota’s Carlson School of Management »

Judy Irola: Cinematographer/Director & Professor at USC School of Cinematic Arts  

My NativeAdVantage:


After serving two years in the Peace Corps in Niger, Africa (1966-68) Irola returned to San Francisco where she went to work for KQED-TV in their documentary film unit.  She worked as a cinematographer for over 30 years and her films have won numerous awards.  Her first feature Northern Lights won the Camera d’Or prize at the Cannes Film Festival in 1979.  In 1993 An Ambush of Ghosts garnered her the Cinematography Award, Dramatic Competition, at the Sundance Film Festival.  She has photographed 17 independent feature films, including Working Girls by Lizzie Borden and The Dead End Kids by JoAnne Akalaitis.

Her numerous documentary credits include: THE GLAMOROUS DAYS OF THE ADLON HOTEL, (First Prize Bavarian Film Festival) directed by Percy Adlon; THE MAN WHO TRIED TO BUY HOLLYWOOD: Giancarlo Parretti, (First Prize Venice Film Festival) directed by Jean-Pierre Moscardo; and SATURDAY NIGHT LIVE, eight films for SCHILLER’S REEL, including LA DOLCE GILDA.  She has shot documentaries in Brazil, Grenada, Mexico, Jamaica, Cuba, the Soviet Union, France, Denmark, Italy, England, Poland, Mozambique, Kenya, and throughout the United States.

What do you do best? 

 Love my dogs.  Oops.  After most of my life as a cinematographer I decided to make a trilogy of my life as a director.  The films are on YouTube and have been very successful.

What makes you the best? 

I listen.  Teaching cinematography is highly technical and the students are shy about asking questions they feel are “stupid.”  I can feel their anxiety and prompt them to come forward.  I also make a mean putanesca and have grad students for dinner every semester so they can really open up.

How will you stay the best? 

By being open to change.  Not only new technologies in filmmaking but also personally.  This is easier said than done!

What are your aspirations?

Personal: Accept aging and grow older with grace.

Business: Hope my films continue to be well liked.

(Filming in Niger, 2008)

What fascinates you?

Passion.  In one’s work and personally.  Strive to be the best and accept defeat once in a while!  Stand up and start all over again.  I’ve never accepted that I’m a second-class person in an all-male field.  I’m just as good (well maybe better!) than my male colleagues and they accept me as an equal.  Men are actually a lot of fun and not the enemy.  Be good to yourself and all around you.

Favorite Motto: 

Accept everyone for who they are.

Favorite People: 

Young women who dare.

Favorite Places: 

The Basque Country

Favorite Products: 

Piment d’Espelette, AoP

Current Passions: 

Drawing and Painting

Films on YouTube: “Basque Memoir, The Sheepherder’s Daughters,” “Cine Manifest,” "Niger ’66, A Peace Corps Diary”

(Myself in Fresno as a child - Basque Memoir, The Sheepherder’s Daughters)

(Photo Credit: Douglas Kirkland)

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